Shift Communications
APRIL 27, 2018
I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.
ImPRessions - Crenshaw Communications
AUGUST 22, 2023
From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.
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Bianchi Biz Blog
FEBRUARY 1, 2024
The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power.
Cision
APRIL 5, 2017
Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. They must then listen to how consumers interact with their business and understand what the audience hopes to see from them.
Flatiron Communications
DECEMBER 14, 2015
One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. “Give consumers what they want, which is what X1 does.” The post Will Television Follow Newspapers’ Fate?
Cision
JULY 26, 2017
Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Family and parenting. Life stages.
Mindful Marketing
DECEMBER 12, 2020
”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?
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