Cision
JULY 26, 2017
Movies and television. Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Family and parenting. Food and drink. Hobbies and interests. Home and garden. Law, government, and politics. Life stages. Personal finance. Style and fashion.
Stephen Waddington
MAY 14, 2018
Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. It’s accessible in a bite-sized flash format, and long form such a podcasts and radio shows. Finally, there’s the retail opportunity. Therein lies an advertising opportunity.
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PR Fuel
JUNE 26, 2020
Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.
Sword and the Script
FEBRUARY 20, 2018
As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. You can’t increase the price too much because retailers are making great private label products. Retailers have built strong store brands and they make high quality products.
PR for Anyone
MARCH 21, 2020
to retail to small business, big business, even Wall Street. I’ll still do television segments (as long as the stations take outside guests). Most radio stations are equipped for call-in guests so start looking at radio as a means of gaining media exposure. It will just be less in-person events and more online ones.
Cision
JUNE 22, 2017
In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.
PR Conversations
APRIL 8, 2015
The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Press and radio publicity.
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