Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 108

Marketing Newspapers Print Local 108

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I

Advertising 60

Advertising Advertising Television Retail 60

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. I’ll still do television segments (as long as the stations take outside guests).

Real Estate 290

Real Estate Skype Radio Pitching 290

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.

Publicity 224

Publicity Real Estate Nonprofit Television 224

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78