Sword and the Script

DECEMBER 22, 2020

At the end of the year, I go back through all the posts and build a list of statistics that characterize the last 12 months. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. All pricing and features are based on the time of publication.) Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. All pricing and features are based on the time of publication.) Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You don’t have to devote all your resources to one type of promotion. If you’re not careful, you can spend all your profit trying to make a profit. A Costly Strategy: Advertising.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

OCTOBER 27, 2020

In other words, it’s an organic all-in-one tool; the HubSpot of PR, or so to speak. It aggregated comments from journalists into a single feed – made possible by a technology the company would license – and became like a “Who’s Who” guide for media movers and shakers. A limited version of this is available as Muck Rack Trends.

Pitching 86

Pitching Media System Tools 86

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. For many, social media is like a virtual friend, a place to find empathy, support and help when we need it the most. It’s baffling.

Education 100

Education Social Media Twitter Content Marketing 100

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Good media relations people do what all good influencer relations people are doing which is to engage in dialogue. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Maxim Behar

SEPTEMBER 23, 2022

Host: Mariana Hill and Maxim Behar are now in the studio to look back at the years of Queen Elizabeth, while also looking to the future of the monarchy now in the hands of King Charles III. And you know, what is very important about Elizabeth is that she unconditionally united all the "subjects" in Britain. Let's start with this.

Government 52

Government Course Meeting Newspapers 52