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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

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Building A Culture Of Care In The Food Industry

Landis PR

The focus changed from sales to support to keep businesses afloat. . We listened to others’ needs, stepped in and stepped up to help. Many took action through the creation of new protocols and resources to provide the support needed. Making a sale should be the beginning of a customer journey, not the end. Restaurants.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century.

Ethics 143
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Approaching Teaching Social Media In the New Academic Year

Karen Freberg

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. We are also seeing MORE professors open up and SHARE their resources.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Team members are more confident.