Sword and the Script

JULY 5, 2022

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Reporters change beats and publications so often that the cost to keep media databases up-to-date is high. What’s the statistic?

Technology 93

Technology Software Survey Internal 93

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I started my career as a crime reporter and put those skills to use in that story. I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. Any pet peeves with PR people?

Meeting 85

Meeting Report Automotive Media 85

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. That could be revealing a surprising relationship between Apple and Tesla , or reporting Apple’s interest in buying an electric vehicle startup.

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I have been writing about vehicle infotainment centers and connectivity. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S.

Automotive 86

Automotive Report Meeting Radio 86

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. In sectors outside of technology, governments and governance bodies create laws and regulations to limit malicious uses of potentially harmful products.

Government 150

Government Technology Journalism Writing 150

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. In addition, there is a major trend towards increasing climate financial reporting.

Writing 52

Writing Energy Training Education 52

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

ImPRessions - Crenshaw Communications

MARCH 30, 2022

If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . In technology PR, it can be challenging to explain technical issues or products to a general audience. Study the briefing doc. What’s a briefing doc?

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch. PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Daily client interaction to update, report on and discuss media relations. Strong writing skills. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. I was offered the opportunity to write a column.

Technology 56

Technology Meeting Automotive Media 56

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Sword and the Script

MAY 7, 2024

Shankman hosts “office hours” for HERO Peter Shankman has re-booted a version of the ever-popular HARO that he’s calling Help Every Reporter Out (HERO). Much like the old service, the new one will aggregate queries from reporters who need sources for stories they are working on. a reporter has all the sources they need.

Software 85

Software Pitching Technology B2B 85

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

Bianchi Biz Blog

OCTOBER 18, 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. I’ve noted each of these.

Meeting 76

Meeting Report Automotive Media 76

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Each reporter profile includes links to content, topics, social profiles among others.

Analysis 151

Analysis Tools Software SMB 151

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Gone are the days of fax machines.

Writing 120

Writing Employee Creativity Internal 120

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

OCTOBER 19, 2021

Step 5: Write the business case. Business case writing best practices. Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Put all of the information you’ve gathered so far into a written business case document.

How To 396

How To Measurement Data Writing 396

Bianchi Biz Blog

MAY 20, 2024

I write with a focus on electric vehicles and other alternative powertrains. Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways. That’s a broad request, but it ended up being a lot of fun to track down and write.

Automotive 92

Automotive Engineering Meeting Media 92

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. Where does the time go? 1) Israeli vendor builds CRM tool for PR.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. Then I share it on the pages of my magazine or website.

Journalism 116

Journalism Automotive Interviews Writing 116

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges.

Software 149

Software Tools Ethics Privacy 149

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. Any writer knows that it’s generally easier to edit from a rough draft than write something from scratch. ChatGPT content, on the other hand, mostly reads like an actual person wrote it.

Tools 353

Tools Trends Creativity B2B 353

The Proactive Report

APRIL 7, 2022

While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process. According to the report, investment in all digital marketing activities has increased since February 2021. The majority of firms (77.4

Survey 147

Survey LinkedIn Engineering Web 147

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. That means we send it out to all relevant reporters and producers.

Journalism 344

Journalism Internal International Pitching 344

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Databox : This is our go-to business analytics and reporting platform. An added bonus: the templates gallery offers dozens of pre-made reports to get you started.

Technology 65

Technology Marketing Tools Google 65

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

Meeting 89

Meeting Media Pitching Newspapers 89