Cision

APRIL 12, 2016

What drew you to the field of public relations? What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

NOVEMBER 7, 2019

Now that you have a draft contact database, what stands out? How does that priority audience change based on the marketing objective at hand? Paul Roetzer, CEO of PR 20/20 and Marketing AI Institute, 15 Steps to Build Your Performance-Driven Marketing Plan. Attendees (consider events, webinars). Media contacts.

Marketing 59

Marketing Case Study eBook Strategy 59

PR 20/20

JUNE 16, 2016

Plotting out tasks, activities and owners does not mean you have a strategy. What is strategy and why should you care? On campaign, a general must plan intimately the details of an army’s operations, including who does what and how they do it. Why does this matter? What to do about a lack of strategy.

Strategy 40

Strategy Marketing Energy Training 40

Flatiron Communications

APRIL 23, 2015

The current controversy concerns the latest BP PR campaign , which implies that the Gulf waters and the wildlife that inhabit it are back to pre-spill conditions. ” In its coverage, Media Matters rattled off TV outlet after TV outlet calling out BP for what they felt is a most disingenuous campaign.

Tourism 28

Tourism Corporate Case Study Television 28

Maxim Behar

SEPTEMBER 3, 2023

Levon Hampartzumyan: He’ll be telling stories while he is cooking, maybe related to what he's cooking. We start with the king of PR, well known locally and around the world - Maxim Behar. Does it look like a kitchen, no it doesn’t. Can you imagine what it is? Voice-over: There will be "chicken milk” and heart of palm.

Course 59

Course Meeting Local Travel 59

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Paul: Actually, if David goes ahead and introduces his region, then we’ll talk about what data analytics looks like for each of you. Watch webinar. Read transcript. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

APRIL 9, 2021

It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! Whether it’s through a phone call, email or in-person pitch meeting; if they don’t like your PR pitch, or you plan B “pivot” pitches, then just move on.

Pitching 60

Pitching Strategy Examples Report 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. But, what makes a business grow from a startup to an enterprise success story? But, what makes a business grow from a startup to an enterprise success story? Debunk myths.

Company 66

Company Marketing Leadership Enterprise 66

PR 20/20

MAY 24, 2018

What if you could spend less time planning for success , and more time actually reaching it ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM. When you hear the term “hackathon,” does your brain immediately go to a room full of computer geeks furiously typing on multiple computers? M easurable.

Marketing 40

Marketing Comparison Internal International 40

The Hoffman Agency

MAY 1, 2017

Does the agency’s work stand out as extraordinary? How does the agency differentiate when all agencies can look the same on the surface? The caliber of its work has fueled much of this growth. I’m guessing that the average life of a PR agency is less than 10 years. Our staff works damn hard. EMEA and Asia-Pacific.

Industry 28

Industry Storytelling Agency SEO 28

Sword and the Script

DECEMBER 8, 2015

The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware. This program does for podcasts, what native ads have done for online print. The show covers PR specifically , from a business communications perspective, quite often.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing? Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. My own predictions are included at the bottom. Honesty and transparency trumps all.

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

MAY 18, 2016

Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. If data is communication fuel, analysis is the racecar that gives it purpose. What Data Works. Not only does it help your brand stand out, it allows you to build insights around your specific audience.

Data 92

Data Meeting Measurement Guidelines 92