Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. Radio silence is common, and can be a telling response in itself. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Learn how they report and give them what they love and what they want. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you.

Television 221

Television Pitching Interviews Radio 221

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying.

Agency 227

Agency Television Radio Pitching 227

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! Cloud out of college. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Get media training before you go live on radio or video. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 136

Software Pitching Analysis Community 136

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Critical Mention

MAY 12, 2021

Users can create reports and share them with colleagues and clients via email, PDF, Slack and more. Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Until next time!

Radio 174

Radio Sports Journalism Analytics 174

Wildfire

JULY 16, 2018

Luckily, Good Broadcast, a PR agency specialising in TV and radio, held a PRCA event at its trendy office in Buckingham gate this week. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio.

Pitching 40

Pitching Radio Film Print 40

PRSay

FEBRUARY 20, 2020

Extra notice for journalists provides more time to gather sources and accurately report on complex issues. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An For your PR team, the embargo allows for maximum coverage and simultaneous releases.

Radio 197

Radio Tools Journalism Interviews 197

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. Radio and TV stations are also hard hit. That means there are fewer reporters to pitch your stories to. Take media relations. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

NewsWhip

APRIL 27, 2023

It makes a tedious task painless, and delivers you performance reports so you can work to increase engagement and followers on your accounts. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network.

Radio 170

Radio How To Community Storytelling 170

Prohibition

JUNE 26, 2023

Broadcast Media Despite the online disruption, traditional broadcast media like TV and radio still hold sway over public opinion. Pitching stories related to your business to these outlets can provide significant PR benefits. Newsjacking Capitalising on trending events can significantly boost your brand’s visibility.

Company 62

Company Radio Social Media Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

MARCH 27, 2023

Covering baseball, it’s all about the new rules right now, especially adding the pitch clock to a sport that is famous for having no clock. Finish this sentence: If I am not reporting I am… Listening to music, attending concerts, socializing with friends. What advice do you have for PR people who want to pitch you?

Meeting 52

Meeting Sports Media Pitching 52

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

HMA Public Relations

MARCH 20, 2023

The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post. It's time for another #MediaMonday feature!

Pitching 75

Pitching Report Media Radio 75

PR Fuel

JULY 24, 2018

Simple Advice: Write Like You Speak, Reporters Will Listen. It obscures and confuses your main message, and it makes your press release blend in with all the other garbage reporters are being bombarded with all day long. Pretend you’re talking to the reporter (or whoever the intended audience is) at a bar. What’s the solution?

Pitching 40

Pitching Media Small Business Writing 40

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is ESG Reporting? ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Stern + Associates

MARCH 3, 2023

He made effective use of the still fairly new medium of radio, and was able to better temper his voice for it than most of his peers. In our line of work, we’re often dealing with complex research topics and business insights, and with reporters who are looking for cold, hard data.

Communications 106

Communications How To Banking Government 106

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Finish this sentence: If I am not reporting I am… . If I am not reporting, I am hiking in the woods with my dog or cooking new recipes with my wife. What advice do you have for PR people who want to pitch you? Landis Communications Inc.’s

Meeting 92

Meeting Media Retail Radio 92

HMA Public Relations

DECEMBER 16, 2020

Today’s #MediaMonday comes to us from Ellen O’Brien, reporter and photographer at the Jewish News. While I’m not Jewish, my fiancé is, and reporting on the community over the last nine months has been a great way for me to learn more about him and get more involved his family’s beliefs and traditions. So, Ellen, time to share!

Local 52

Local Pitching Community Journalism 52

Doctor Spin

OCTOBER 16, 2023

But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. In fact, Pew Research Center reports that a quarter of U.S. A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Flatiron Communications

APRIL 17, 2020

Sure, many niche media beat reporters continue to report breaking, non-COVID related news, most noticeably in the entertainment arena, e.g., Quibi’s ramp up or Roku’s stock price , but most others require some tie to the reality on the ground. recognized its PR shortcomings: A Warner Bros.

Crisis 56

Crisis Internal International Radio 56