Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

NOVEMBER 3, 2014

Happy Monday! this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Is social media contributing to political paralysis? Is social media contributing to political paralysis? Why: How has social media affected modern day politics?

Customer Service 68

Customer Service Social Media Resources Government 68

Waxing UnLyrical

MARCH 3, 2014

This week’s roundup features seven posts from around the web that focus on being personable. How to Be a Good Social Citizen. Why: Social media has given companies the ability to become more personable through online interaction. The Serious Goings-On Behind The Social Networking Scene .

Crisis Communications 80

Crisis Communications Resources Social Media Web 80

Waxing UnLyrical

MARCH 24, 2014

Happy Monday! This week’s roundup focuses on trust. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Monday Roundup: Trust is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen? Did you have a good weekend?

Small Business 75

Small Business Community Resources LinkedIn 75

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media. Why: Process is not the enemy we often make it out to be.

SMB 77

SMB Case Study Social Media Nonprofit 77

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. Digital Business: How Much Social Promotion? Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It.

Resources 79

Resources Web LinkedIn Social Media 79

Waxing UnLyrical

JULY 21, 2014

The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. This week’s roundup features seven posts from around the web that focus on context. Context and Community: the 2 Cs That Can Make Social Scoring Work.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

JANUARY 13, 2014

Happy Monday! This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: We all have those moments that make us question the path we are on and whether or not it’s where we should be. Wouldn''t you like to be in her kitchen? Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Waxing UnLyrical

JUNE 30, 2014

This week’s roundup features seven posts from around the web that focus on support. Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? Monday Roundup: Support is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen?

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

MAY 19, 2014

Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. That’s the theme of this week’s roundup. 3 Social Selling Tips to Inspire Loyalty Not Just Transactions. 3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Image: LEOL30 via Flickr, CC 2.0.

Customer Service 72

Customer Service Resources B2B Facebook 72

Waxing UnLyrical

JANUARY 20, 2014

we thought it fitting to pull together a roundup focusing on justice and equality as it applies to business in the digital age. Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! The Importance Of Social Sustainability And Your Business. The Importance Of Social Sustainability And Your Business.

Community 77

Community Resources LinkedIn Google 77

Waxing UnLyrical

MAY 12, 2014

Creating initial connections can be a piece of cake. This week’s roundup features seven posts from around the web that focus on sustaining relationships. Why: Are your social media posts speaking at the reader rather than to them? Monday Roundup: Sustaining Relationships is a post from: Waxing UnLyrical.

Community 79

Community Google Small Business Facebook 79

Waxing UnLyrical

FEBRUARY 17, 2014

So this week’s roundup features seven posts from around the web that focus on just that: making connections. Why: Being an entrepreneur can be exciting, but also daunting. IBM CEO points to social strategy with a twist. Monday Roundup: Making Connections is a post from: Waxing UnLyrical.

Mobile 77

Mobile Resources Twitter Web 77

Waxing UnLyrical

MARCH 31, 2014

” So this week’s roundup features seven posts from around the web that focus on success. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. The Problem With Being “Busy”.

Social Media 74

Social Media Resources Web Conference 74

Waxing UnLyrical

AUGUST 19, 2013

This week’s roundup includes seven posts from around the web that will reassure you that seeing is believing. 3 Social Media Lessons from the Alex Rodriguez PED Suspension . Personal time versus social media time: Something has to give . Social Justice: A Backlash to the Social Mob.

Resources 77

Resources Web Social Media LinkedIn 77

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. 5 Social Selling Tactics to Attract, Engage & Convert More Customers.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. Monday Roundup: Digital Business is a post from: Waxing UnLyrical.

Analytics 75

Analytics SEO Google Facebook 75

Waxing UnLyrical

JUNE 24, 2013

Don’t you just love Mondays? On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.

SEO 78

SEO Engineering Software Google 78

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. Monday Roundup: Overcoming Obstacles is a post from: Waxing UnLyrical.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

DECEMBER 16, 2013

Happy Monday! And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Monday Roundup: A Goodie Bag of #measurePR is a post from: Waxing UnLyrical. As many of you know, I started the #measurePR Twitter chat back in 2010.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

MARCH 17, 2014

In this post for The Week , Eric Barker explains how simply being enthusiastic gave one professor’s students a more positive impression of his course. Monday Roundup: Impressions is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: Impressions.

Pinterest 76

Pinterest Small Business Resources Pitching 76

Waxing UnLyrical

JANUARY 27, 2014

Sunday will be Groundhog Day here in the U.S. this week’s roundup shares posts on breaking the cycle of mistakes … of all kinds. 7 Ways your life can be enriched by failure. Five tips to turn social media mistakes into customer advocacy. Wouldn''t you like to be in her kitchen? Is Guest Blogging Dead?

Film 78

Film Resources Internal International 78

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Monday Roundup: Blogging for Veterans is a post from: Shonali Burke Consulting, Inc. Wouldn''t you like to be in her kitchen?

Blogging 70

Blogging Knowledge Base Resources SEO 70

Waxing UnLyrical

MAY 13, 2013

Happy Monday, everyone! Where is Chuck Norris and other crucial social media questions. Monday Roundup: Blogging Tips from Around the Interwebz is a post from: Waxing UnLyrical. Wouldn''t you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging Tips from Around the Interwebz.

Blogging 78

Blogging Exercises Survey Google 78

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

DECEMBER 1, 2014

Seeing as how today’s the first day of the last month of the year (brrr), I thought it would be helpful to focus today’s post on planning for next year. Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Wouldn''t you like to be in her kitchen?

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

JUNE 15, 2015

Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup. Why: “… if we are going to engage an audience, our content needs to be compelling.

Conference 40

Conference Analysis Journalism Employee 40

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) today’s roundup follows suit. 5 Shifts to Fix Your Social Media Metrics. Based in the Washington, D.C.,

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

AUGUST 22, 2014

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Social Media Measurement: A Step-By-Step Approach. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Four ways social media impacts emotional branding. Wouldn''t you like to be in her kitchen?

Brand 40

Brand Branding Film Web 40

Waxing UnLyrical

MARCH 16, 2015

As you read this, you might be gearing up to celebrate St. While our roundup today isn’t (all) about SPD, it is about celebrating your community… which is one of the gifts of an event like SPD – that, even if just for a day, you feel part of a community. Five companies with a human social media presence.

Community 40

Community Nonprofit Web Local 40

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

Web 40

Web Retail Twitter Print 40

Waxing UnLyrical

APRIL 25, 2016

We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives. Wouldn't you like to be in her kitchen?

Banking 40

Banking Training Writing LinkedIn 40

Waxing UnLyrical

JUNE 20, 2016

So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.”

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

JANUARY 26, 2015

How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead.

Trends 40

Trends Marketing Social Media Web 40