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The Importance of Empathy in Media Relations

PRSay

I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more. Get more media pitching knowledge from Michael Smart here.

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How to Call Out to the Reader in the Headline

PRSay

To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Want more tips for getting the word out with media relations pieces? Join PRSA and Ann Wylie at “NOT Your Father’s News Release,” an online PR writing workshop with live coaching calls in September.

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The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

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A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

I was doing a phone-pitching training with a consumer PR firm and we found that this approach also tightened up their phone pitches and built a stronger connection with journalists right away. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

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3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

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Overcoming Past Failures to Succeed Today

PRSay

I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow.

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What to Do When Pitching Feels Like Following an Old Recipe

PRSay

in one of my workshops, they’ll pause and usually say, “That’s the way my first boss always did it.”. Modernizing your media relations. At my workshop, I remind my budding media relations masters that it’s important to consider the present-day effectiveness of any practice.

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