Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

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Reddit Media Analytics Trends 159

Axia PR

JUNE 13, 2023

Understanding these four media tiers can help you gain quality media coverage. Educating clients and helping them learn more about news media outlets, reporters, and pitching are a larger part of public relations professionals’ job than many realize.

Measurement 71

Measurement Media How To Education 71

Axia PR

MARCH 30, 2022

Earned media coverage is one of the best ways to share your company’s story. Marketers and business leaders talk about wanting earned media coverage in "top-tier" news media outlets. But how do they define top-tier media versus not-top-tier media? Are they worth their weight?

Media 62

Media Journalism Industry Marketing 62

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. Outlets like TalentCulture.

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How To Media YouTube Twitter 79

Agility PR Solutions

JANUARY 6, 2020

It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. appeared first on Agility PR Solutions.

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Media Resources Consumer Report 103

Buchanan PR

SEPTEMBER 19, 2022

While there is still plenty of demand for top-tier media coverage, it’s time to educate yourself on the plethora of alternative media outlets – many on the Internet – that are growing in followers. Here are five expanding media outlets that might be good candidates for your next media list. Cheddar News.

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Journalism Media Financial Local 52

Business Wire

OCTOBER 6, 2023

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

Blogging 343

Blogging Media How To Education 343

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. In fact, a strict focus on “ greater audience reach = better ” can mitigate opportunities for exposure in more relevant outlets that will cover the story more fully and be more searchable by the right prospects.

B2B 366

B2B Media Pitching Leadership 366

Business Wire

AUGUST 10, 2023

Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.

Media 319

Media Publicity 319

Muck Rack

MAY 29, 2019

The most popular outlets & articles covering media in 2019

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Media 97

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

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Agility PR Solutions

OCTOBER 17, 2018

The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis.

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Survey Crisis Consumer Media 85

Axia PR

JUNE 27, 2018

Pitching major news outlets requires skill and finesse. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

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Pitching Construction Newspapers Media 54

Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 415

Media Relations Blogging Storytelling Media 415

Remote PR Jobs

AUGUST 16, 2023

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Press releases are often distributed through news outlets and are designed to reach a large audience.

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Pitching SEO Storytelling Resources 243

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. . Assess your audience.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

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Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

Even though the number of outlets and reporters who cover the space has increased as the threat has grown, cybersecurity journalists demand more from the PR professionals they know. One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories.

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Privacy Media Telecommunications Conference 294

Cision

FEBRUARY 26, 2021

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more.

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Media Blogging 137

Axia PR

DECEMBER 27, 2017

We know your company, especially the CEO, wants media results. At Axia Public Relations, we’ve had companies hire us and then be reluctant to participate in interviews with smaller media outlets or with reporters who have smaller roles with bigger outlets. Being too selective about interviews is mistake No.

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Interviews Media Report Company 48

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Media Mentions This is an obvious one! It indicates the level of media interest and your brand visibility.

Measurement 195

Measurement Analysis Reputation SEO 195

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 461

Media Relations Blogging Media Journalism 461

Business Wire

JANUARY 5, 2022

Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news. 2021 was yet another banner year for environmental, social, and governance (ESG) investing.

Blogging 324

Blogging Government Media Publicity 324

Business Wire

NOVEMBER 4, 2021

Every media outlet is different, and no two reporters are the same. Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations. business press?

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Pitching Blogging How To Trends 336

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive. Anne Keogh.

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Pitching Media Data Technology 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How do you go about surfacing the current trends across the media universe? Identify the right authors and outlets.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. But established news outlets still hold immense power. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1.

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Media Radio Print Newspapers 102

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

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Pitching Media Television How To 223

Mark My Words

NOVEMBER 16, 2020

But many believe Mr Trump’s first step post-presidency will be to launch a media empire of his own in a bid to bring down the “fake news media” that he’s continuously bemoaned over the course of his administration – and use his army of fans to help him make it happen. He’s set up this dialogue about the ‘fake news media’.

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Television Media Radio Newspapers 60

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

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Trends Mobile Twitter Consumer 320

Business Wire

DECEMBER 15, 2021

The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR.

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Agency Blogging Travel Media 369

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

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Report Automotive Media Local 101

The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns.

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Meeting Interviews Creativity Communications 156