Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? However, with so many options, deciding the best use of time and resources can be challenging.

Social Media 155

Social Media Marketing Media Resources 155

Ronn Torossian

MARCH 12, 2024

In today’s hyper-connected world, PR is no longer just about press releases and media events. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Tools Brand 195

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. ” They take this mantra seriously.

Agency 353

Agency Communications Marketing Leadership 353

Ronn Torossian

FEBRUARY 3, 2021

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on.

Social Media 195

Social Media Marketing Media Brand 195

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 390

Communications Blogging Marketing Technology 390

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. At Sharpie, for example, the marketing team used their products to visually engage the […].

Social Media 193

Social Media Marketing Media Examples 193

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Brand 185

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. And we’re not going to talk about decentralized social media networks (although they are on my radar). See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. And it may be spilling over into B2B.

B2B 119

B2B Social Media Marketing Media 119

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

B2B 155

B2B Study Marketing Education 155

Agility PR Solutions

FEBRUARY 13, 2024

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms.

Social Media 78

Social Media Marketing Media Strategy 78

Ronn Torossian

FEBRUARY 10, 2020

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. The first thing to do is to integrate an effective influencer and digital marketing strategy. The post Digital Media and Influencer Marketing Metrics That Work appeared first on.

Marketing 195

Marketing Media Measurement Tools 195

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 137

B2B Marketing eBook YouTube 137

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 188

Trends Marketing Media Social Media 188

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. This is true inside and outside of marketing. We need to experiment with marketing too.

Software 115

Software B2B Company Marketing 115

Agility PR Solutions

APRIL 19, 2021

The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […].

Social Media 195

Social Media Marketing Media Consumer 195

Axia PR

APRIL 6, 2022

Even if you own a small local shop, you must perform social media marketing now. Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business. Not a single social media marketing plan or idea? Do not worry!

Social Media 126

Social Media Marketing Media Local 126

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Marketing content should be a key component in our ideation processes — especially during quiet periods. .

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Trust in social media and journalism are at an all-time low. What comes after social media?

Social Media 174

Social Media Marketing Media Facebook 174

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Online and Social Media. Journalists need our content.

Publicity 225

Publicity Marketing YouTube Video 225

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176

Privacy Marketing Media Web 176

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. It’s a huge investment and many do not see that at the front end, and 2) Many marketing teams don’t have the talent to pull it off. The “We want great social media results, but we don’t want to take any risks” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. A lot has changed in the digital landscape and social media trends over the last year. Facebook Marketing Strategy. Instagram Marketing Strategy. ICYMI: When it comes to social media trends and strategy, Instagram Stories are crucial. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Awario

APRIL 14, 2021

In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully. Check if you make these mistakes and learn how to fix them.

B2B 184

B2B Social Media Marketing Media 184

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Attorneys are remarkably well-suited to be media sources.

Media Relations 66

Media Relations Strategy Marketing Media 66

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. The post 6 ways big data improves your social media marketing appeared first on Agility PR Solutions.

Big Data 105

Big Data Social Media Data Marketing 105

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Marketing 88