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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

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Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98
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Everything You Need to Know About Earned Media

Critical Mention

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. It can also be seen as word-of-mouth marketing or free advertising. Earned Media Examples.

Radio 104
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What PR Success Looks Like In A Data-Driven World

PR Insiders

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. Did numbers jump after a trade publication article, but not after a newspaper op-ed? Case closed.

Data 78
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The college newspaper. The university radio or TV station. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Research from re:fuel has shown how effective it is to reach students at their campus newspapers. Community college newsletters or magazines.

Radio 69
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PR 101: How to Pitch The New York Times

Cision

Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Know the paper.

Pitching 120