Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Media Relations Media SEO Newspapers 107

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

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Communications Sports Journalism Fashion 192

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

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Media Relations Trends Media Newspapers 196

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. It’s clear Twitter remains a vital platform for engaging with media.

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Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Any pet peeves with PR people?

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Meeting Energy Local Media 97

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? Use people.

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Meeting Engineering Journalism Media 92

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

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Pitching Newspapers Local Knowledge Base 120

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

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Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

FEBRUARY 6, 2023

How long have you been in journalism and how did you get started? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Stay on point.

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Automotive Technology Meeting Transportation 75

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Do it personally.

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Journalism Conference Internal International 121

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. Don’t call.

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Pitching Newspapers How To Knowledge Base 120

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 83

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. We also want them to be interesting and easy to read.

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Meeting Automotive Engineering Journalism 72

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

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Journalism Trends Local Print 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications.

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B2B Company SMB Automotive 319

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you?

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Automotive Report Meeting Radio 84

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you?

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

APRIL 18, 2022

How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. How long have you been in journalism and how did you get started? You can follow Cristina on social media here: Twitter.

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Meeting Automotive Transportation Newspapers 59

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

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SEO Media Relations Pitching Report 60

Bianchi Biz Blog

JUNE 21, 2021

Several months after I left my job at my hometown newspaper, The Vindicator , I got some texts from friends who still worked there with some ominous-sounding news. How long have you been in journalism and how did you get started? This month, June, marks seven years working full-time for local newspapers.

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Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 74

Bianchi Biz Blog

FEBRUARY 20, 2023

How long have you been in journalism and how did you get started? I started writing for my college newspaper and freelancing in 1984 and got my first full-time editorial job in 1988 right out of college, as editor for Installation News (now Mobile Electronics ) at Bobit Publishing. Blind pitches on a subject I don’t cover.

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Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JANUARY 23, 2023

How long have you been in journalism and how did you get started? I have been in journalism for 22 years, starting first as a reporter in general news, then as an editor for 15 years in general news, then back to reporter once again. What advice do you have for PR people that want to pitch you? Have a good angle.

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Meeting Report Chemicals Media 77

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

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Publicity Newspapers Journalism Energy 147

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

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Engineering Automotive Agriculture Media 77

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. AirPR: You started your career in journalism. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. How long have you been in journalism and how did you get started?

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Meeting Transportation Media Sports 94

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? Curating your media list solves this.

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Construction How To Media Google 62

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started? Have a reason.

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Meeting Automotive Media Transportation 81

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

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Media Relations Media Survey Pitching 111

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started? PowerMotionTech.

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Meeting Media Engineering Journalism 74

PR Fuel

NOVEMBER 4, 2020

From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. You can write the press release and submit it through a media distribution company.

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Media SEO Newspapers Pitching 105

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Report Automotive Media 75