Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? The pitch was accepted!

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Community Pitching Media Newspapers 157

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

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Media Relations Media SEO Newspapers 107

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

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Newspapers How To Media Pitching 147

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

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Media Relations Trends Media Newspapers 195

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

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Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to go about submitting for the New York media staple. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Local How To Newspapers Pitching 292

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. “If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. URL: [link].

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PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

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Media Newspapers Google Energy 197

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

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Meeting Energy Local Media 97

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention.

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Pitching Newspapers Writing Local 120

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Transportation Meeting Newspapers Media 99

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Our latest pitch is relating to coronavirus. Be different.

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How To Media Pitching Newspapers 130

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

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Transportation Meeting Media Newspapers 93

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. Don’t call.

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Pitching Newspapers How To Knowledge Base 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What advice do you have for PR people that want to pitch you?

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Journalism Meeting Newspapers Automotive 79

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

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Pitching Construction Newspapers Media 54

PR for Anyone

APRIL 9, 2020

The media wants to cover stories that are relevant to the current climate. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. The good news is that the media is now looking for other stories related to this.

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Sword and the Script

OCTOBER 24, 2023

You haven’t been in business long enough If your business is newer, your website may lack polish and detail, you may not have a ton of social media content and your product or service may have limited availability. But top media outlets may opt for more seasoned companies to feature. If you pitch something to a reporter and they bite?

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Pitching Newspapers Report Local 127

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

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Communications Sports Journalism Fashion 190

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Don’t pitch stories we have already written. Stay on point. It has to be news.

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Automotive Technology Meeting Transportation 75

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Always offer an exclusive.

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Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage. What’s Required in Media List Building?

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Bianchi Biz Blog

JULY 10, 2023

I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Any pet peeves with PR people?

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Meeting Report Automotive Media 83

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. That means that in January you are pitching stories for May or June editions. National publications are closed at least four months in advance.

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Publicity Pitching Television Newspapers 246

Bianchi Biz Blog

NOVEMBER 6, 2023

I come from a creative writing background; I’m great at writing and editing, but before I took my job at Microwave Journal journalism hadn’t crossed my mind since working with my high school newspaper. What advice do you have for PR people who want to pitch you? Use people. You can connect with Emma on LinkedIn here.

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Meeting Engineering Journalism Media 92

PR for Anyone

NOVEMBER 3, 2021

The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. It’s Google.

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Real Estate Publicity Television Local 130

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. The media mix should favour low-cost reach. This blog got exclusive access to a brainstorm in one of London’s leading creative shops.

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Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. Finish this sentence: If I am not reporting, I am ….

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Meeting Automotive Media Newspapers 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

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Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

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Pitching Local Newspapers Policies 78

Shift Communications

MARCH 24, 2017

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. Kevin Mejia.

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Pitching Television Newspapers Financial 110

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

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Writing Journalism Pitching Guidelines 294

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

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SEO Media Relations Pitching Report 60

PR Insiders

FEBRUARY 19, 2019

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

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