Cision

OCTOBER 5, 2017

In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community? Video 2: Jay Baer Asks: Is Fake News Really a Thing?

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Journalism Community Video Study 210

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. It must be real-time. appeared first on Cision.

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Measurement Video Tools Communications 0

Cision

NOVEMBER 8, 2015

In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits that can come from paying attention. Cision can help on the software side. A: Wordle.net.

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Viral Nonprofit Software Social Media 120

PRSay

OCTOBER 10, 2017

According to author and digital marketing expert Jay Baer , the key to business success is word-of-mouth communication. Toward the beginning of his Tuesday morning General Session at PRSA’s 2017 International Conference in Boston, Baer unpacked the marketing formula for the Cheesecake Factory. It must be realistic.

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Conference Sports Internal International 111

Beyond PR

APRIL 26, 2018

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer. Jay Baer: Influencer marketing is spicy like a bayou gumbo right now. I’m Jay Baer. Thanks for listening.

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Pitching How To Skype Video 69

Beyond PR

NOVEMBER 21, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong.

Marketing 68

Marketing Infographics Video Content Marketing 68

Beyond PR

MAY 1, 2018

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author his six best tips for managing influencer relationships. Jay Baer: Sriracha. I’m Jay Baer, a founder of Convince and Convert, New York Times best-selling author, digital business celebrity, friend of Cision.

Banking 68

Banking Retail Video Pitching 68

Beyond PR

NOVEMBER 9, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media.

Video 66

Video Marketing Media Measurement 66

Beyond PR

NOVEMBER 28, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below.

Video 72

Video Media System Measurement 72

Beyond PR

NOVEMBER 14, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media.

Measurement 67

Measurement Tools Video Communications 67

Beyond PR

APRIL 19, 2018

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution. Jay Baer: Raise your hand if you’re having trouble getting eyeballs on your content marketing. I’m Jay Baer from Convince & Convert.

Video 63

Video Marketing Creativity Consumer 63

Beyond PR

OCTOBER 12, 2017

In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Video 54

Video Journalism Survey Study 54

Beyond PR

SEPTEMBER 19, 2017

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked?

Journalism 40

Journalism Social Media Media Video 40

Cision

MARCH 31, 2017

Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates. Here’s what Jay had to say. This was not the time to get me excited about costumer service but since Jay had planted the seed I was willing to hear Joey out. There were three sessions at SMMW that fought to change my mind.

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Customer Service Social Media Marketing Media 280

PRSay

MARCH 6, 2023

Jay Baer, founder of the digital marketing firm Convince & Convert , advises organizations to stay silent during tragedies. Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. News of such events commands the attention and emotions of consumers.

Social Media 162

Social Media Publicity Media Journalism 162

Prowly

JANUARY 30, 2018

Good content is described as one that stands out from all the crowd or is useful to the reader (it’s about this subtle difference between “help” and “hype” which is so meticulously dissected and analyzed in the book “Youtility” by Jay Baer). The post Content Marketing: 2017 vs. 2018.

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Content Marketing Marketing Trends 137

Communications Conversations

SEPTEMBER 23, 2014

Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it). What I do care about (and continue to be astonished by) is the way Jay creates, curates and distributes content on a daily basis–better than almost any brand. Jay’s “e-newsletter”–One Thing–is smart.

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Video Strategy Conference Interviews 158

Critical Mention

MAY 13, 2020

Great marketing makes the customer feel smart. — Joe Chernov. The best marketing doesn’t feel like marketing. — Tom Fishburne. Content is fire. Social media is gasoline. — Until next time! Critical Mention. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Communications 158

Communications Radio Sports Social Media 158

Cision

OCTOBER 26, 2015

In Cision’s recent “ Practice Listening: From Competitors to Customers ” webinar, five social media powerhouses – Jay Baer, Jeff Bullas, Neal Schaffer, Mark Schaefer and Scott Stratten – shared their unique perspectives on why listening is so important for your brand. Want more insight from Jay, Jeff, Mark, Neal and Scott?

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Social Media Employee Local Tools 120

Waxing UnLyrical

JULY 12, 2013

Keeping that in mind, here are 10 reasons I whole-heartedly recommend Jay Baer’s new book Youtility (disclosure: I received a free review copy of the book from Jay, but I also pre-ordered my own copy, so I have two! Jay Baer is the author. Jay doesn’t wax lyrical (or unlyrical) on every page.

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eBook Resources Case Study Community 106

Onclusive

OCTOBER 3, 2017

Jay Baer, Founder & CEO, Convince & Convert. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Randy Frisch, Co-Founder, CMO & President, Uberflip.

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Brand Branding eBook Leadership 246

Cision

NOVEMBER 15, 2015

In Cision’s new “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , Jay Baer writes, “Online feedback from your customers is also an enormous opportunity to make your business better. In fact, according to Jay, only 5 percent of unhappy customers take the time to complain.

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Infographics How To Social Media Writing 120

Ethical Voices

NOVEMBER 14, 2022

Emmanuel Tchividjian. Erica Sniad Morgenstern. Erin Callanan. Felicia Blow. Garland Stansell. Gary McCormick. Gini Dietrich. Hasan Zuberi. Helio Fred Garcia. Janelle Guthrie. Jim Hoggan. Jim Lukaszewski. Joe Trahan. John Walker. Johna Burke. José Manuel Velasco. Judy DeRango Wicks. Kami Huyse. Karen Garnik. Karen Swim.

Ethics 52

Ethics Print Publicity Education 52

Cision

SEPTEMBER 11, 2015

Jay Baer says passion can be a difference-maker. Jay asked in his keynote speech. In his breakout session, Jay Acunzo, the co-founder of Boston Content, attributed success in content marketing to a marriage of quality and quantity. Good things happen to those who take risks,” Jay Acunzo says. Stop thinking.

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Content Marketing Marketing Conference Creativity 120

Communications Conversations

NOVEMBER 26, 2018

In fact, this quote from Jay Baer (featured prominently in the piece) simplified is quite nicely: “Consumers are disappointed by brands. Re-read that last sentence and tell me you’re kidding Jay Baer! But, on the flip side, people are most trusted than ever. ” You have to be kidding me.

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Employee Software Financial LinkedIn 79

Rock the Status Quo

OCTOBER 27, 2015

LEARN FROM JAY BAER. Not that I’m dealing with one at this particular moment, but because I’m in the midst of planning next week’s Twitter chat with Jay Baer. According to Jay, trolls make up a tiny percentage of haters online. I can’t wait to hear what Jay has to say. Good point.

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Social Media Groups Community Guidelines 100

Cision

NOVEMBER 2, 2015

Jay Baer stresses the importance of taking the time to respond to complaints on social media. According to Jay, only 5 percent of unhappy customers take the time to voice their complaints. Here’s what you need to do to turn your unhappy customers’ frowns upside down: Want to see the benefits of social media listening?

Customer Service 120

Customer Service Social Media Creativity Reputation 120

Cision

MAY 30, 2017

Jay Baer has created five multi-million dollar companies, and was recently inducted into the Word of Mouth Marketing Hall of Fame. A New York Times best-selling author of five books, Jay is the host of the acclaimed “Social Pros” podcast. He’s also an avid tequila collector, and a certified barbecue judge.

Software 328

Software Customer Service Google Small Business 328

Polaris

DECEMBER 6, 2014

Jay Baer, the host of Social Pros, is one of the hardest working—and most prolific—marketers around. You’ll find Jay blogging almost daily at Convince and Convert and talking up a storm on his weekly podcast, Social Pros , and on his YouTube channel, Jay Today. 3: Social Media: Social Pros Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

Cision

APRIL 20, 2016

Jay Baer highlighted the importance of leveraging influencers to humanize your brand. Jay Baer touched on the importance of listening to your audience and finding your influencers. We’re in a place now where people (aka influencers), are considered media. Leverage influencers to add a voice to your brand.

Social Media 120

Social Media Customer Service Video Conference 120

Cision

SEPTEMBER 10, 2015

Jay Baer’s “Mom Test”. Jay Baer took a different route from his peers when he opted not to use slides to aid his presentation. While for some, this may have left the audience distracted without anything to focus on; for Jay, all eyes remained on him. Instead, he relied solely on words. They can also sense passion.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. But with so many channels and audiences out there, how do you know who to listen to and why does it matter? On Tuesday, October 20 at 2 p.m.

Social Media 120

Social Media Media Employee Reputation 120

Rock the Status Quo

FEBRUARY 3, 2016

From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented. ” – Jay Baer, New York Times best-selling author of Youtility. They’re the kind of influencers that I dream of becoming.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented. ” – Jay Baer, New York Times best-selling author of Youtility. They’re the kind of influencers that I dream of becoming.

Case Study 100

Case Study Infographics Journalism Writing 100

Cision

OCTOBER 27, 2015

Our latest “Build Brand and Maximize Impact With Social Listening” tip sheet teaches you how to listen carefully with advice from top social media marketing influencers Neal Schaffer, Jay Baer, Mark Schaefer, Scott Stratten and Jeff Bullas. Here’s a preview of the social listening insights you’ll find in our listening tip sheet : 1.

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Brand Branding How To Crisis 120

Cision

OCTOBER 10, 2015

In our upcoming social listening e-book ( of which you can get a preview here ), Jay Baer discusses how only 5 percent of haters care enough about your brand to let their negative experiences be known. Such a low percentage may be tempting to brush aside, but doing just that will result in a decrease in brand advocacy.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

OCTOBER 29, 2015

Get Jay Baer’s advice in the new “LiSTEN” e-book! They just don’t know what to do with their social media analytics , and are waiting around until someone else figures it out. Want tips on how to engage with customers? Brands Aren’t Leveraging Tweets with Images.

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Social Media Media Marketing B2B 120