PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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Print Newspapers Media Skype 78

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

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Strategy Publicity Media Video 95

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. It was even heated! How long have you been in journalism and how did you get started? I’ve been a journalist for just over four years now.

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Meeting Energy Local Media 97

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering.

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Meeting Engineering Journalism Media 92

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. The first agency that I worked for was A Plus in Slough, UK.

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Agency Web Print Newspapers 135

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

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Meeting Automotive Media Newspapers 78

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

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Pitching Media Relations Survey Advertising 111

Bianchi Biz Blog

JANUARY 18, 2024

Jamie Butters, executive editor with the auto industry’s newspaper of record, Automotive News , wrote: “The reason the show is so valuable is that the 100,000-plus people who come here from across a range of industries around the world included a lot of smart people from up and down and across the industry.

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Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. I like stories with tension and opposing viewpoints. How long have you been in journalism and how did you get started?

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Automotive Technology Meeting Transportation 75

PRSay

APRIL 18, 2022

The events feature writers for the newspaper and delve deeper into the topics behind their articles. Strong media-relations skills aren’t enough anymore. Since January 2019 , Stokes has written the “ Hire and Seek ” column for Strategies & Tactics. You still need a great resume, she said.

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Newspapers Strategy LinkedIn Interviews 60

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

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Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. That was followed by four years as a TV sports reporter and anchor before a return to the newspaper business.

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Automotive Meeting Newspapers Sports 87

Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. I studied political communications in college, so after graduation, I cut my PR teeth in the fast-paced environment of Capitol Hill.

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Newspapers Brand Branding Media Relations 195

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Paul Pioneer Press , the weekly. Star Tribune ’s.

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Interviews Radio Journalism Newspapers 48

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? How does social media play into your media relations strategy?

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Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What’s your secret to media relations success?

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Social Media Newspapers Reputation Community 227

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. In this interview, Jim discusses his agency’s approach to integrated PR, shares the key lessons he’s learned throughout his career and explains what “Joined-Up Thinking,” Threepipe’s tagline, truly means.

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Analytics Agency Newspapers Community 120

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. Not every interview needs to be a Zoom or Teams video chat – we’re all fatigued by virtual working and I’m more than happy to do a phone call, too. How long have you been in journalism and how did you get started?

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Transportation Meeting Automotive Report 96

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 73

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Interviews Radio 100

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

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Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Want more tips to help executives prepare for the next big interview? Nova Halliwell is a communications professional living in New York City. .

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Print Interviews Pitching Conference 120

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Consider this response from Madeleine Winer of Tire Review : “I have a background in newspaper journalism, so timeliness is always an element that hooks me into a story.

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Automotive Journalism Interviews Engineering 86

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations. Quick shower and then it's time for lunch. My afternoons are for calls and meetings.

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Meeting Writing Pitching Case Study 98

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. After about 5 pages, I created a story just from my imagination.

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Transportation Meeting Media Newspapers 93

Cision

MARCH 8, 2016

In this interview, he discusses why financial firms are under attack, how brands should respond to social media crises and what the key factor is for protecting a brand’s reputation. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report!

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Financial Reputation Newspapers Social Media 120

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. I’ll try to get you an interview with somebody if I can.”. You want to be the eyes and ears for the media inside the building.

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Crisis Management Crisis Crisis Communications Airlines 91

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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Newspapers Reddit Journalism Technology 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. I find that some young professionals don’t read newspapers or influential websites.

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Newspapers Journalism Pitching Report 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

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Meeting Media Print Enterprise 98

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

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Crisis Communications Product Launch Crisis Reputation 105

Prakkypedia

JULY 10, 2016

So when I receive a positive response from a media outlet, I celebrate. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published. But it does mean that PR life, especially in the media relations niche, is a rollercoaster.

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Newspapers Pitching Radio Web 60

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews. Once you hire a firm, work with them and give them enough time to launch and implement a campaign.

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How To Newspapers Print Interviews 40

Bianchi Biz Blog

JANUARY 10, 2022

My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. Well, counting the good old Cub News at UDJ, more than a decade (woah, really?!) I started in high school and never stopped. Golfing, when there isn’t snow on the ground.

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Meeting Report Automotive Media 74

Bianchi Biz Blog

FEBRUARY 21, 2022

I had my first staff byline at a small Connecticut newspaper in 2001. After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017.

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Meeting Transportation Media Sports 94

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

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Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. One day, I might pop up with an interview request when I feel they’re a good fit. What elements or characteristics do you look for in a story? The biggest thing for me is timeliness. Don’t pitch story ideas, pitch sources.

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Automotive Meeting Report Media 92