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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. He’s a former journalist-turned-PR pro.

Radio 167
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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

Maxim: Good afternoon, Radio “Focus”. And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different.

Radio 52
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Meet the Media – Dan Rosenheim

Landis PR

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire service news is typically cut-and-dried, just the facts, please, and fast! Oh, where to start?

Meeting 98
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Which students at your local college or university are already making the world a better place, and how are they doing it? If so, how?

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Listen to the full interview, with bonus content, here

Ethics 89
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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy. What comes after social media?