Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Business Wire

MAY 11, 2017

When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase. Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

Study 216

Study Marketing Journalism Advertising 216

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Measurement. Messaging & Positioning. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

APRIL 3, 2019

The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

Study 129

Study Communications Technology Analytics 129

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Companies Lag Europeans on ESG Reporting.

Automotive 95

Automotive Study Report Transportation 95

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 40

Case Study Study Measurement Pinterest 40

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. What prompted these HR managers to respond this way?

Study 100

Study Analytics Software Data 100

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’s actually two ecosystems, the one internal to your organization and the one external. Internally, PR intersects with marketing, sales, production, upper management, et cetera. Study them. The same principle applies to PR measurement.

Measurement 120

Measurement Data Internal International 120

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. “You Most studies survey practitioners. I’ve been assured that this is normal.

Publicity 149

Publicity Reputation Study Crisis 149

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). Next, they compared these ratings to see who had the highest growth – as measured by a three-year compound annual growth rate (CAGR). Give our services a try. In turn this fuels growth.

Employee 99

Employee Study Survey Leadership 99

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

ImPRessions - Crenshaw Communications

MARCH 1, 2024

And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously. At Crenshaw, we can and do win industry awards this way. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. In the overall study, just 16% of respondents said they publish content on a daily basis – yet those with a documented strategy were about seven percentage points higher (23%).

Content Marketing 126

Content Marketing Study Marketing Survey 126

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. The project.

Case Study 102

Case Study Internal International Study 102

Stephen Waddington

JUNE 20, 2022

Six months into PhD research studies I know more and more about less and less. I’ve been publishing my research diary as I progress in my studies as a PhD research student. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190

Publicity Study Public Affairs System 190

Karen Freberg

SEPTEMBER 20, 2021

I had lots of international talks, professional presentations, and book chapters, but two research articles. One was on a psychology study, and the other focused on this little area called influencers. This study was rejected by several journals and conferences before it was finally published. That’s it!

Measurement 83

Measurement Study Conference Industry 83

ImPRessions - Crenshaw Communications

MARCH 15, 2022

By studying the agency’s portfolio and case histories, you can evaluate how well they will perform for your needs. Your agency should be delivering measurable results for you that align with your KPIs and ROI. A good barometer for success is looking at work the agency has done for previous clients, particularly those in your sector.

Agency 322

Agency Creativity Strategy Communications 322

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 154

Employee Crisis Reputation Creativity 154

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. At a top PR agency , winning a new client is when the real work starts. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. At a top PR agency , winning a new client is when the real work starts. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Collect your “proof” of work as you go along.

Case Study 97

Case Study Study Guidelines Internal 97

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Stephen Waddington

APRIL 25, 2022

My initial study of the body of knowledge in public relations reveals an immature profession. These contradictions have become a daily part of studying public relation practice. Our view of internal and external stakeholders gives us a unique contribution to planning and decision making. It’s hard not to get frustrated.

Publicity 189

Publicity Study Internal International 189

PRSay

MAY 3, 2023

Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation. PR professionals highly rate social-media listening and media coverage as barometers of reputational health.

Reputation 161

Reputation Corporate Report Employee 161

Wadds Inc.

FEBRUARY 8, 2023

The guide includes a study of 100 business leaders that found that almost a fifth of organisations don’t have internal or external public relations support. Those that do are likely to have a person with responsibility at board level.

Report 105

Report Publicity Public Affairs Crisis 105

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Conduct an Internal Investigation. Communicate Proactively.

Reputation 78

Reputation Real Estate Internal International 78

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. Some of the advice might be described as commonsense and yet time and again, organisations fail to apply seemingly obvious measures that would’ve prevented a world of pain.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Jessica Walter, M.S., Reach her here: Linkedin.com/in/JessicaWalterAPR.

Brand 180

Brand Branding Employee Study 180