Prohibition

AUGUST 1, 2023

By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience. Understanding the Target Audience Before diving into the world of food PR , it is crucial to understand the target audience of vegan and vegetarian brands.

Brand 62

Brand Branding Ethics Storytelling 62

PRSay

SEPTEMBER 19, 2017

This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job. Sometimes you find that your entire workday disappears without ever getting to cross a task off your to-do list because you’ve been busy responding to incoming inquiries. 9 at PRSA’s 2017 International Conference in Boston.

Measurement 134

Measurement Data Analytics Conference 134

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

NewsWhip

JUNE 10, 2021

What you may not have known is that Chris’s initiation into the field of reputation and risk management curiously began about 17 years ago, as a technical writer. Using social data in risk assessment | Jump to text. Where did you come from to come to this position, I guess? JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

DECEMBER 20, 2022

Be careful whose advice you buy, but be patient with those who supply it. That’s one of my favorite quotes and I think of it every time prediction season comes around. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Third, thank you to all who participated. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

NOVEMBER 29, 2016

Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. Have you ever tried to explain the setting of Westworld? The second is that in agency PR, you have way too many bosses to keep happy.

Storytelling 40

Storytelling Agency Creativity Twitter 40

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American.

Brand 78

Brand Branding Marketing Data 78

Contently - Strategy

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions. The end goal?

Strategy 70

Strategy SEO Analytics Content Marketing 70

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. I think you read a lot about the agency of the future, but what does it really mean?

Data 78

Data Media Analytics Energy 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This can include investors or customers. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 6, 2020

Walking your dog, working out, taking public transportation, folding laundry—what do these activities all have in common? You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Based on the title of this post, you know how: Podcasts. It’s the golden age of podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Landis PR

JANUARY 3, 2022

In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. In a context of instability, where we can no longer project ourselves in the long term as in the old normality, priorities of values are changing. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

SEPTEMBER 21, 2017

Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve.

Marketing 53

Marketing Software eBook Technology 53

Contently - Strategy

JUNE 11, 2020

Around 430 BCE, a Greek man named Hippocrates became a doctor. Yet that same content can be incorrect, promotional, contradictory, or overly complex. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That was true before the common era began.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Around 430 BCE, a Greek man named Hippocrates became a doctor. Yet that same content can be incorrect, promotional, contradictory, or overly complex. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. That was true before the common era began.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

You’ll find eight short essays with links to further reading, so that you can check our work. You’ll find eight short essays with links to further reading, so that you can check our work. Please help yourself and let us know what you think. You’d be welcome to join us. PDF download version HTML version.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. What’s the appeal of data?”.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

Many things are said to make the world go around. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52