article thumbnail

Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

article thumbnail

Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

(Often with a drink that had a lime in it, which always brings good storytelling vibes.) Interviews are one of the best ways to get to know your audience. As much as I complain about conference happy hours, they are the moments when storytelling serendipity happens. Those interactions kept the muse vibrant in my mind.

How To 137
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52
article thumbnail

Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. By Christine Perkett.

article thumbnail

How to Secure Top-Tier Coverage with Cortney Williams, ARPR

OnePitch

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

article thumbnail

Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97