Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

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Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Trade allow more in-depth storytelling.

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B2B Company SMB Automotive 319

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The post Creative Storytelling as the Soul of B2B Marketing [UML] appeared first on Sword and the Script. 3) Creativity is the Soul of CMO.

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Storytelling Creativity B2B Film 60

Onclusive

MAY 4, 2020

Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. The modern communicator is not just a great storyteller. There are significantly more authors , bloggers and influencers contributing to many more media outlets than existed before.

Crisis 464

Crisis Publicity Exercises Trends 464

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

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Conference Nonprofit Education Healthcare 78

Solo PR Pro

JUNE 6, 2023

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. Homelessness, healthcare equity, animal welfare, conservation. In her recent newsletter (you can sign up here ) she talked about the power of story. Read on for the full post. There is a buffalo on a ranch I drive by almost every day.

Healthcare 84

Healthcare Storytelling Study Social Media 84

Ethical Voices

JUNE 12, 2023

Immigrant rights is interconnected with healthcare, with food access, with housing access, with racial justice, with criminalization.” Sometimes we treat issues as if they’re separate from one another. And increasingly, when you work with these organizations, what they say is, “Look, our issues are interconnected.

Ethics 69

Ethics Storytelling Communications Training 69

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

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Brand Branding Healthcare Enterprise 145

Stephen Waddington

JANUARY 27, 2021

Technology, finance and healthcare are doing really well and that won’t change any time soon, in fact, as the fourth industrial revolution has been accelerated by COVID-19, we’ll likely see these areas continue to rise,” said Rohan Shah, managing director and co-founder, Reuben Sinclair.

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Marketing Travel Storytelling Healthcare 140

Contently - Strategy

JULY 21, 2021

Often with a drink that had a lime in it, which always brings good storytelling vibes.) As much as I complain about conference happy hours, they are the moments when storytelling serendipity happens. Those interactions kept the muse vibrant in my mind. Pictured: The Before Times. And the muse began to come back.

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How To Creativity Storytelling Writing 137

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Melissa Agnes

AUGUST 29, 2014

Social Media for Healthcare: What’s The Potential? Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age? This week’s episode of The Crisis Intelligence Podcast.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Storytelling: The Mayo Clinic Works to Simplify and Captivate. Now let’s turn to a more regulated industry—healthcare. Feel young again. Before and after. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Onclusive

MAY 10, 2017

PR pros in the healthcare and social assistance industries were at the low end of the salary range while professional, scientific, and more technical PR specialists were at the top. The median annual income across all U.S. occupations is around $36,000, which means public relations professionals earn 40% more than the median income.

Trends 150

Trends Publicity Data-Driven PR Government 150

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception.

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Publicity Film Healthcare Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stephen Waddington

MAY 3, 2022

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. This ideology is applied as a communication strategy in healthcare, oil and gas, tobacco, and military action. It is a common approach in political campaigning.

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Publicity Construction Corporate Study 112

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. Building a solo business.

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Meeting Handbook Newspapers Government 97

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Shift Communications

JANUARY 27, 2015

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. We have to move past storytelling. The creation of content is no longer enough.

Marketing 60

Marketing Healthcare Technology Storytelling 60

PRSay

JANUARY 28, 2020

If you’re working with a healthcare provider, find a patient who is the recipient of life-saving or -changing care. Without giving your story a human hook, it’s difficult to make the kind of emotional impression that will take your story further.

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Case Study Healthcare Film Brand 150

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. No, leveraging data for brand storytelling is not click-bait; in fact, true content marketers are fighting against it.

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Brand Branding Storytelling Healthcare 48

NewsWhip

SEPTEMBER 11, 2019

Eg: If you’re in the healthcare space and a negative article comes out about your clients, but the rest of the world is seeing articles about the latest Brexit news, is it absolutely necessary to issue a statement? Explore the context of the articles by asking yourself: is it a big deal in my world, but not in the “real world?”

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Crisis How To Crisis Management Analysis 87

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either.

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Facebook Mobile Retail B2C 60

NewsWhip

JUNE 10, 2021

18: The future of storytelling in healthcare communications. May 21, 2021 | 11:30am EST / 4:30pm GMTThe future of storytelling in healthcare communicationsGUESTSPractice Leader of Media & Engagement, Real ChemistryCEO and Co-Founder, NewsWhipTopics In the digital age the rules for reaching an audience change almost.

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Reputation Crisis Management Crisis Enterprise 78

ReimaginePR

JUNE 10, 2015

If you’ve tuned out for the past several months, suffice it to say that confusion, fear, social ostracism, mistrust of the healthcare system, displaced populations, orphaned children and painful, horrible death made up the predominant narrative. Médecins Sans Frontières (MSF…aka Doctors Without Borders) International President Dr.

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Video Government Healthcare Viral 120

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

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Nonprofit Storytelling Community Case Study 67

Ethical Voices

JULY 31, 2023

I also consider myself a storyteller at heart. I’m a multicultural communication strategist. This is what I love doing, telling stories.

Ethics 72

Ethics Communications Community Education 72

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

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Conference Consumer Social Media Google 59

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

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Healthcare Content Marketing Industry Trends 93

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. As with most media campaign, the secret is to develop compelling stories that speak both to the media and your target market. Make a list of your stories. They can focus on your philosophy, the facility, your staff or patient stories.

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Strategy Advertising Advertising Storytelling 40