Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Beyond PR

MARCH 22, 2017

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. Straightforward Headline. Clear Attribution.

Brand 70

Brand Branding Guidelines Financial 70

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

Ishmael's Corner

JUNE 8, 2015

It seemed as though no one missed a breath in the attempt to catch all the action, and I’m still not sure if the reporters and editors had any time to sleep between writing and designing 15 pages of fresh content, ready for consumption each morning.).

Communications 60

Communications Film Guidelines Pitching 60

Communications Conversations

OCTOBER 13, 2015

Of course, you’d have to set up guidelines and parameters with the employees. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there?

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Effective storytelling improves valuations. It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: What Does “Storytelling” Mean to You? ).

Survey 176

Survey Marketing B2B Study 176

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

AUGUST 18, 2016

Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. Of course, developing brand guidelines is neither easy nor inexpensive. Save time and money. The key to doing this efficiently is planning ahead.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines.

Publicity 85

Publicity Training Technology Data 85

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 15, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Beyond politics, however, such agreements can be useful for business and technology PR and storytelling. Get it in writing. This is why it’s smart to get the “agreement” in writing over email (“Can we chat off the record?”) Sulzburger, thus breaking the agreement. Keep in mind, an off-the-record agreement is not legally binding.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Various regulatory frameworks have been proposed.

Ethics 52

Ethics Communications Print Television 52