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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR people may also develop guidelines for interacting with the media or even social media. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

Training 195
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Here’s What You’ll Find Inside the Updated AP Stylebook

PRSay

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say. Instead, describe specific actions being perpetrated.

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR people may also develop guidelines for interacting with the media or even social media. Executive Thought Leadership. Writing & Editing of Miscellaneous PR Assets.

Training 370
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 194
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Five Ways Brands Can Combat Fake News with Press Releases

Beyond PR

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. That’s valuable thought leadership.

Brand 70
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Here’s what they told me. #1

Marketing 251
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How to Make Bylined Articles Work for You

Solo PR Pro

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40