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How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Radio, television and streaming are also holding up or growing. There’s been a reduction in audio and video production quality driven by broadband and web conferencing.

Crisis 151
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Satellite Media Tours: Are SMT’S Still Possible?

5W PR

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story.

Media 68
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European Super League’s Launch is an historic Comms disaster

Mark My Words

Furore among football fans this week as news leaked that 12 of the world’s biggest clubs were breaking away from the sport’s governing bodies to form a ‘European Super League’ (ESL). First there are the governing bodies to contend with.

Sports 60
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How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country. G+ and the Indian Government. Image: SatishAcharya via Google, CC 3.0. Interesting, isn’t it?

Google 95
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Lockdown letter: humanising business and media

Stephen Waddington

Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. We’ve accepted a significant reduction in production quality in mainstream radio and television. Home desks will be styled for video conference meetings.

Media 83
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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs. We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever.

Ethics 52
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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.