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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? Because I live in Virginia, I’ll use Virginia as an example. Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? If you are an insurance agent, this is a great time to pitch a story about this.

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What to Pitch the Media in Spring

PR for Anyone

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. How to pitch the media.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

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