PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. A recent KPMG survey found that 40% of U.S. consumers don’t trust companies to use their data ethically. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. His decision boiled down to the salesperson.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. The product is only available in the UK presently.

Software 124

Software Pitching Ethics Privacy 124

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Tips for Taking Action. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 140

Insurance Insurance Sports Telecommunications 140

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

Stern + Associates

MAY 20, 2022

As an example, they point to how the Broad Institute of M.I.T. As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

PRSay

JUNE 23, 2021

For example, a preapproved media statement that refers to an attack as “cyberterrorism” could inadvertently lead to the denial of insurance claims if the company’s policies exclude coverage for terrorism. Watch your language. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. “The

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194