PR in High Definition

DECEMBER 1, 2022

You pop into the local off licence for a paper. As you’re browsing, the song playing on the radio drifts into your consciousness. Fighting the urge to look behind you, you arrive at your local station. That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

Pitching 62

Pitching Local Radio Interviews 62

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

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Blogging Comparison eBook Case Study 183

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. The two-day series featured interviews with industry experts on the topics of ADAS and autonomy, along with virtual demonstrations of AEye’s CES Innovation award-winning 4Sight LiDAR. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom.

Meeting 79

Meeting Automotive Media Technology 79

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets. Even better, audiences are typically more targeted and engaged than in television and radio markets. Embrace the niche appeal of podcasts. Don’t overlook blogs.

Media Relations 135

Media Relations Publicity Media Blogging 135

Polaris

NOVEMBER 17, 2015

One example is Vineland Research & Innovation Centre , an independent, not-for-profit research centre based in Niagara, Ontario. Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • No News Release Required—Really!

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . For example, TV is a visual medium. Local print publications have different needs than national print. Prepare for your media interviews. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

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Radio Print Television Local 100

Critical Mention

APRIL 26, 2017

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?

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Sports Internal International Enterprise 60

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. For example, often they formed coalitions to interact with government and then with the government interacted with an organization. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Reach out to your connections through LinkedIn to get informational interviews (less formal interviews where you get to meet potential employers and see what their organization is all about).

Journalism 52

Journalism Sports Writing Meeting 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. For example, are you going to publish a press release first? Reference an exclusive interview with an executive or the CEO of a company? They could also be a local radio host, podcaster or blogger.

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Pitching Media Journalism Data 58

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Some earned media examples include news stories about your grand opening or an award your business won. Other earned media examples might be reviews or recommendations given by third parties not connected to your business.

Publicity 65

Publicity Small Business Advertising Advertising 65

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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Viral Marketing Guidelines Local 88

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

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Media Journalism Report Video 112

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. I’ve written up examples of dubious practice on my blog along the way. General Election 2019: Has your local Facebook group been hijacked by politics? It’s not all bad news.

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Publicity Media Facebook Newspapers 93

Beyond PR

AUGUST 5, 2016

When planning your on-site marketing for the next event you attend or host, take inspiration from these examples. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News. Hand out swag with swagger. Anticipate attendees’ needs.

Marketing 40

Marketing Interviews Creativity Groups 40