Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. Most common comms measurement methods. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 94

B2B Marketing Measurement Social Media 94

Maxim Behar

MAY 13, 2024

In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed. I agree that television and radio are faster than that - and currently, the most important thing is the speed of reporting the news - but still, nothing is faster than social media. How will you measure that in a newspaper?

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

JUNE 30, 2021

Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Reporting structure for communicators. Blog: Code of PR Ethics? Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. A body of knowledge, ethics and certification are the three foundations of a profession. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 72

Publicity Ethics Training Education 72

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. It led to investigative reporting, a scandal and legal proceedings that could land her in prison for years on different counts of fraud. Or if not that, then they look ignorant as to how to conduct themselves in an ethical, admirable manner.

Ethics 98

Ethics Employee Crisis Internal 98

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is ESG Reporting? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Reputation Us

JULY 14, 2017

The 2017 report found that the perception of “who banks are” matter more than “what banks sell” by about 60% versus 40% for customers and non-customers alike. Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Products/Services (15.5%). Governance (15.7%).

Banking 60

Banking Reputation Financial Government 60

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 74

Ethics Brand Branding Internal 74

Reputation Us

JULY 13, 2017

The 2017 report found that the perception of “who banks are” matter more than “what banks sell” by about 60% versus 40% for customers and non-customers alike. Non-customers place more importance on leadership appeal, and contributing positively to society, according to the report. Products/Services (15.5%). Governance (15.7%).

Banking 60

Banking Reputation Financial Government 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Maxim Behar

NOVEMBER 23, 2020

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. The modern PR business is already leading us all to become a strange combination of publishers, editors, and reporters. It seems a bit complicated, but it's very specific.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Melissa Agnes

OCTOBER 21, 2014

Not everyone fact checks.

Crisis 249

Crisis Crisis Management Viral How To 249

Shift Communications

APRIL 22, 2015

Sometimes there is internal change and a new direction or leadership that chooses to start over with their preferred firm. We expect clients to be professional and to measure up to our values – like honorable – too. When you delegate PR to someone without any internal “juice,” you set our team up for failure in the long run.

Financial 60

Financial Agency Internal International 60

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

PR Conversations

JULY 24, 2018

When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. But there is still bad practice and use of….

Publicity 46

Publicity Study Government Internal 46

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And we are now something in between publishers, editors, and reporters. And reporters, because it's the reporter who finds the news.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

OCTOBER 27, 2023

Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. Thus, they are not really measuring “public” opinions. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

FEBRUARY 21, 2015

Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. PRCA digital report launch – 5 points. International Air Transport Association global crisis communications summit – 20 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Melissa Agnes

OCTOBER 21, 2014

Not everyone fact checks.

Crisis 100

Crisis Crisis Management How To Viral 100

Waxing UnLyrical

NOVEMBER 9, 2016

” Reports of the death of storytelling are not new. The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. So it seems 50% of PR pros are not measuring, but in all reality they should be.

Storytelling 87

Storytelling Measurement Ethics Web 87

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. Today, we are a mixture of publishers, editors, and reporters.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

MAY 26, 2020

92% report having 11 or more years of experience; 52% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Media bias and PR ethics. Twitter ranked fourth even though other surveys show it remains a popular platform among journalists and reporters. PR measurement.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Next year, the application of AI will be more widely adopted by a larger pool of PRos and will further expand its use into content generation and recommendations, reporting and analytics, and real-time feedback for the end user.”. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196