Beyond PR

APRIL 25, 2016

This week’s highlights include a new deputy managing editor for Yahoo! Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala. after her recent stint as a senior editor at Business Insider, where she was in charge of law, news and education issues.

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Communications Conversations

JANUARY 16, 2017

I’m not breaking news here, but it’s indicative of a larger trend: Engagement is dying on the internet. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). But, what about everyone else? Or, what about Accenture. Think about it. 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Google is likely to be hit hard, as YouTube and Google News may have to pay out more for hosting content or showing parts of it.

Journalism 48

Journalism Advertising Advertising Google 48

Buzzstream

JUNE 25, 2020

The third option, “Add from News Search”, works exactly the same except it will be looking specifically at News searches. This makes it a great asset if you’re specifically targeting news publications for your campaign. . However, you’ll often want to narrow down your list and reject or approve en masse.

Web 167

Web Tools Examples Video 167

Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. There are paid services that will send your press release en mass to hundreds of media outlets, but unless you your pitch includes a breaking news story (a real breaking news story), or an A-list celebrity is attached to your pitch. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Bad Pitch Blog

APRIL 5, 2013

Yet, less than 24 hours after Roger Ebert went to the big movie theatre in the sky, someone who shall remain nameless, sent out the following pitch en mass. Speed Kills Since it set a new land speed record in bad pitching, we offer it to you as we head into the weekend. Our edits noted in BOLD and ALL CAPS. Early Bird & The Worm?

Pitching 68

Pitching Film Strategy Brand 68

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

Shift Communications

FEBRUARY 10, 2015

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. Press Release! He was right.

Agency 60

Agency Social Media Government System 60

Cision

AUGUST 10, 2015

The good news for Gmail and Google Apps users is that there is a pretty cool way to deal with email quickly and effectively, called the Email Game. One of the software packages that I am most bullish about is Dragon NaturallySpeaking. There are three apps that you should know about and explore: IFTTT, DO and Zapier.

Software 120

Software Mobile Video Examples 120

Waxing UnLyrical

APRIL 18, 2011

Throughout the incident no one had posted any comments or questions on the University’s Facebook account, and only one comment about the hacking appeared on the blog (which I’ll get to later). Within a few minutes of the site being down people were already tweeting screenshots of the hacker’s message, news of the hacking and asking questions.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

PR Conversations

JULY 24, 2014

begun to think strategically about what these stakeholders call “communication and promotion.” Buoyed by North American sales, the art market began to look east, with venerable, global auction houses, such as Christie’s, opening new gallery spaces in Asia. 2] Shen Fu’en ??? ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

Bad Pitch Blog

JUNE 1, 2009

on May 28 – tweeting about his "amazing" [link] Little does he realize that twitterers are brilliant buggers. Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse. This is not the first time someone has tried to unsuccessfully copy the HARO thang.

Pitching 43

Pitching Social Media Twitter Corporate 43

Bad Pitch Blog

MAY 23, 2006

I do not read Robert Scoble’s blog, but I knew about his situation. It can be done, just not en masse. Blogs have increased the lifecycle of a news story ; PR people need to tell clients that blogs have also increased the lifecycle of a pitch so they have the time to do the job right. This is b t.

Pitching 40

Pitching Engineering Blogging Google 40

MaccaPR

FEBRUARY 10, 2015

The good news? First, there’s no celebrity who understands how to connect en masse – seemingly authentically and intimately with millions of fans – as brilliantly as Swift. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4 It’s all about the feeling of being.

Social Media 48

Social Media Marketing Media YouTube 48