article thumbnail

Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. This company makes the key cards that many corporations use to give employees office access. The results found 61% of journalists get 100 pitches a week or more.

article thumbnail

What You Can Do With a Public Relations Degree

5W PR

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Major Differences Between a Career in PR and Marketing

5W PR

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage. Marketing often involves specific campaigns tied to product launches or promotional periods. PR involves ongoing efforts to maintain a positive image.

article thumbnail

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Agency 205
article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators.

Viral 52
article thumbnail

How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These people range from customers, investors, journalists, and employees to business partners. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110