Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This may not seem obvious if you are accustomed to monitoring online or print coverage. However, they are a sizable company with 1,000 or so employees. 4) PR tech mentions.

Software 123

Software Technology Advertising Advertising 123

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites. My take on Podseeker.

Media 94

Media Pitching Print Data 94

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Truescope uses the “workspace” concept that’s become popular in software. They’ll know their costs for media monitoring upfront and can put that in their pitch. Croll left open the idea that could change in the future. Workspaces.

Tools 163

Tools Media Software Analysis 163

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right?

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. They employ 20 employees.

Software 147

Software Pitching System Analytics 147

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

MARCH 20, 2018

If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. It’s not what software is built to do.

Industry 76

Industry Marketing Enterprise Mobile 76

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 111

Case Study Marketing Study Content Marketing 111

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A content marketing platform (CMP) is software for organizing the content marketing process. Ideation just means pitching or brainstorming.

Content Marketing 111

Content Marketing Marketing Media SEO 111