A Fantastic Starbucks Customer Experience Story
OCTOBER 30, 2012
I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. always get a tall, nonfat latte. But one particular morning in June, after a few weeks of crazy travel, I asked him to upsize me to a grande.
Terms of "Undearment" -- Words You Should Strike from Your Career Content
PR Job Coach
NOVEMBER 11, 2012
In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us. The envelope, please: “Seasoned.” Results Driven.” So don’t use it. Team player.” It is a given. Proven."
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. What to do? Such is life. haven’t tested all of them – it would be impossible to do so! ” 1. buffer them).
The Evolution of the News Release: My #PRSAICON Infographic
Bad Pitch Blog
OCTOBER 14, 2012
Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century. Thousands of releases are distributed daily and we can''t even agree upon what to call the format.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very fist speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a projector or screen. And you know what?
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? Useful and entertaining? Absolutely. Bacon is nostalgic. Bacon inspires.
Pros and Cons of a Virtual Office
OCTOBER 15, 2012
One year ago, we made a strange, but important, business decision. We decided to go completely virtual , giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should go back to having an office. How it Works. Pros and Cons. love it.
Sixteen Ways to Use Pinterest for PR
MAY 9, 2012
Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST! began the discussion by reminding everyone that using Pinterest is not a strategy. Just do it.
Top 15 Free PR Ideas to Grow Your Online Business
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. ” They are a dime a dozen.
Careers -- How to Change Horses Mid-stream
PR Job Coach
JULY 1, 2012
If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search. Landing your next gig in your own field is tough enough but changing careers or fields is not for the faint of heart or mind. Here are some ideas. Do a search and absorb all you can.
Good Customer Service Starts at Your Front Door
SEPTEMBER 27, 2012
Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early.
Online Newsrooms in a Content Marketing World
Bad Pitch Blog
APRIL 19, 2012
Are online newsrooms still relevant? Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they''re done well. But their relevance has shifted. And there are many ways this relevance could increase. Every year publishing platforms become cheaper and more powerful than before. And PR people don''t have to bribe IT to make changes to their newsroom.
How to Identify the Influencers You Need to Engage
The Difference Between PR and Advertising
FEBRUARY 8, 2012
A couple of weeks ago, Steve Cody wrote “ You Don’t Know Jack About Public Relations ” in his Inc. column. know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. like him. A lot. respect the heck out of him for the agency he’s built in the last 16 years. We are not just publicists.
KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well
OCTOBER 4, 2012
I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done. Brands such as Chrysler , Kenneth Cole , and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account. It should be old news by now.
The 10 Commandments of Online Etiquette
SEPTEMBER 17, 2012
How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? How often do you unsubscribe to email lists and newsletters? spoke to five different companies. Simply because I called looking for additional information.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. magazine. So, I see.
The Web Is Dead! Long Live Smartphones!
MAY 1, 2012
The sky is falling! The sky is falling! The web is dead! guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. really hate being wrong. It rarely happens. Yet here we are. What What are we going to do? discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. The web is just dead.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that. Starting a Business. Do it.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. And guess what happened? Don’t spend time on your bio.
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He just threw it over the gate. And it broke.
How to Achieve Guilt Free Interviewing
PR Job Coach
AUGUST 30, 2012
You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. You struggle mightily understanding the company’s balance sheet and profit and loss statement. Your brain is filled with facts and figures on the company’s business strategy as you try to memorize the biographies of the company’s C suite. Be You.
7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You
FEBRUARY 3, 2012
I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it? That’s what it feels like to me, at least. have friends who’ve survived breast cancer (among other cancers).
Tragedy Inspires Most Tasteless Pitch Ever
Bad Pitch Blog
JULY 31, 2012
You won''t be surprised to learn that the Bad Pitch blog was the last thing on our minds during the horrific shootings in Aurora, Colorado. Like the rest of the nation, we took pause and our thoughts went to the families of the victims. In the aftermath we assumed, naively, that the nation''s collective shock would stop anyone in their right mind from trying to tie their pitch into this tragedy.
Facebook Timeline Coming for Businesses
FEBRUARY 14, 2012
Happy Valentine’s Day! have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. have good news!
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums , who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. ” What Journalists Want. And the Web Influencers Survey by D. S.
Caught in the Busy Trap: Is it Making Us Less Productive?
JULY 9, 2012
A couple of weeks ago, the New York Times had a great OpEd about how busy we are. The author, Tim Kreider , relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try to make it. How many of you fall into this trap? ” The Busy Trap.
Cute Publicity With A Purpose
Online PR Thoughts
DECEMBER 21, 2012
You''ve got to believe Boeing''s PR department jumped on this bit of information when it heard about it. What a funny but perfect way to tell how Boeing is readying its planes for WiFi. The idea that potatoes substitute for people in absorbing radio signals is not one that anyone but a scientist or engineer would think of. And, it offers angles. Couch potato, microwaved potato, potato chump. The puns could go on, but I''ll spare you. So, a few potatoes have to give their skins (sorry) for the cause. It is better than people sipping cold coffee and waiting while engineers monitor a cabin.
Women Rule the Social Web and Your Sales
SEPTEMBER 13, 2012
There is an older blog post (from January 2010) that keeps making the rounds via the web. “ A Rant About Women ” by Clay Shirky is based on the premise that women are not self-promotional, which holds us back. He quotes a magazine editor who tells a friend of his that men promote themselves all the time, but women wait for people to take notice. And therein lies the problem.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand?