A Fantastic Starbucks Customer Experience Story
OCTOBER 30, 2012
I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly.
Terms of "Undearment" -- Words You Should Strike from Your Career Content
PR Job Coach
NOVEMBER 11, 2012
In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy.
The Evolution of the News Release: My #PRSAICON Infographic
Bad Pitch Blog
OCTOBER 14, 2012
Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very fist speaking engagement I did for them. It was in Washington, D.C.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better.
Pros and Cons of a Virtual Office
OCTOBER 15, 2012
One year ago, we made a strange, but important, business decision. We decided to go completely virtual , giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions.
Sixteen Ways to Use Pinterest for PR
MAY 9, 2012
Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST!
Top 15 Free PR Ideas to Grow Your Online Business
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me.
Careers -- How to Change Horses Mid-stream
PR Job Coach
JULY 1, 2012
If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search.
Good Customer Service Starts at Your Front Door
SEPTEMBER 27, 2012
Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression.
Online Newsrooms in a Content Marketing World
Bad Pitch Blog
APRIL 19, 2012
Are online newsrooms still relevant? Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they''re done well. But their relevance has shifted. And there are many ways this relevance could increase.
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
A couple of weeks ago, Steve Cody wrote “ You Don’t Know Jack About Public Relations ” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot.
KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well
OCTOBER 4, 2012
I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done.
The 10 Commandments of Online Etiquette
SEPTEMBER 17, 2012
How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable?
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
The Web Is Dead! Long Live Smartphones!
MAY 1, 2012
The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do?
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business.
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution.
How to Achieve Guilt Free Interviewing
PR Job Coach
AUGUST 30, 2012
You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. You struggle mightily understanding the company’s balance sheet and profit and loss statement.
7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You
FEBRUARY 3, 2012
I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it?
Tragedy Inspires Most Tasteless Pitch Ever
Bad Pitch Blog
JULY 31, 2012
You won''t be surprised to learn that the Bad Pitch blog was the last thing on our minds during the horrific shootings in Aurora, Colorado. Like the rest of the nation, we took pause and our thoughts went to the families of the victims.
Facebook Timeline Coming for Businesses
FEBRUARY 14, 2012
Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it?
PR Pros Not Keeping Up with What Journalists Want
AUGUST 14, 2012
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports?
Caught in the Busy Trap: Is it Making Us Less Productive?
JULY 9, 2012
A couple of weeks ago, the New York Times had a great OpEd about how busy we are.
Cute Publicity With A Purpose
Online PR Thoughts
DECEMBER 21, 2012
You''ve got to believe Boeing''s PR department jumped on this bit of information when it heard about it. What a funny but perfect way to tell how Boeing is readying its planes for WiFi. The idea that potatoes substitute for people in absorbing radio signals is not one that anyone but a scientist or engineer would think of. And, it offers angles. Couch potato, microwaved potato, potato chump. The puns could go on, but I''ll spare you.
Women Rule the Social Web and Your Sales
SEPTEMBER 13, 2012
There is an older blog post (from January 2010) that keeps making the rounds via the web. “ A Rant About Women ” by Clay Shirky is based on the premise that women are not self-promotional, which holds us back.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire.