ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JANUARY 4, 2022

Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal credits. Happy New Year! As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process.

Writing 205

Writing Web Training Content Marketing 205

Business Wire

JANUARY 5, 2022

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

Blogging 324

Blogging Government Media Publicity 324

Ronn Torossian

JANUARY 6, 2022

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers. The strategies in e-commerce are going to be involved in different channels such as social media platforms, TV, and in-store experiences, which means companies will have to adapt and personalize their […]. The post The Future of E-Commerce appeared first on.

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Consumer Social Media Strategy Company 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners. Britney Spears. The pop princess was a double beneficiary of a long-overdue PR redemption.

Facebook 310

Facebook Crisis Employee Government 310

Agility PR Solutions

JANUARY 4, 2022

As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals. From COP26’s impact on the future of […]. The post 10 global PR trends to look out for in 2022 appeared first on Agility PR Solutions.

Trends 191

Trends Publicity 191

Ronn Torossian

JANUARY 3, 2022

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others. In the history of music, he’s one of the most successful producers, and his key to […]. The post Simplifying PR Efforts appeared first on.

Agency 195

Agency Strategy Publicity 195

NewsWhip

JANUARY 5, 2022

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Facebook Sports Analysis Web 166

PR for Anyone

JANUARY 5, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy New Year! Are you looking for strategies to pitch the media today? Here’s a great way to jump on something super easy that happens every single year. Twice a year all states implement new laws. This happens on January 1st and July 1st.

Pitching 130

Pitching Strategy Publicity Media 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 170

Film Study Social Media Writing 170

Reputation Us

JANUARY 7, 2022

The Center for Disease Control and Prevention (CDC) has an incredibly daunting task to keep American citizens informed about the latest Covid developments AND constantly offer their science-based recommendations. Both are incredibly difficult in today’s frantically moving environment. Most agree that the recent messaging from the CDC has been confusing and inconsistent.

Training 147

Training Media Training Communications Media 147

Prowly

JANUARY 3, 2022

The best media monitoring tools on the market are enticing and well worth the hype. What PR professional wouldn’t want to follow the pulse of their brand’s story? Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act […]. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

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Tools Media Trends Marketing 104

Inbound PR

JANUARY 3, 2022

With the New Year having just arrived, I have a confession to make. I'm a total speedoholic and a rushaholic. And I've become an even bigger speedoholic and rushaholic since having a baby and returning to full-time work. Reflecting on 2021, I realise that I have managed to achieve a lot - got back to work from maternity, managed to juggle having my daughter at home until she was 11 months before she started daycare, made new friends in the Netherlands, travelled 3 times during these COVID days (

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Travel 93

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JANUARY 2, 2022

When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV program is not the easiest thing, especially if a company has a […]. The post 3 essentials of a successful PR campaign strategy in 2022 appeared first on Agility PR Solutions.

Strategy 170

Strategy Company Publicity Media 170

Karen Freberg

JANUARY 5, 2022

A new year, another semester will begin! 2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. However, it will be different in one respect. This is also going to be the very first time I will be teaching *only* social media classes. For the past few years, I have taught during the semester three different courses (we are on a 3/2 load at UofL), and this will be the first time I am going to be taking on two social media class secti

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Social Media Media Course Small Business 98

Steve Barrett on PR

JANUARY 6, 2022

It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize.

Blogging 162

Blogging 162

Culpwrit

JANUARY 3, 2022

After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?

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LinkedIn 92

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

JANUARY 7, 2022

Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were advised by PR to avoid mixing politics and business, but this […]. The post 5 tips for mixing business & politics: The PR strategy you need to be cautious of appeared first on Agility PR Solutions.

Strategy 164

Strategy Brand Branding Publicity 164

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. The pandemic brought tremendous change to the way we recruit, hire and work. In the last year, we have seen one of the largest labor market shifts in history. A record (net) ~6 million people left their jobs. Remote work environments were concretely established with 81% of Americans using videoconferencing technology.

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Technology Trends Employee Mobile 78

HMA Public Relations

JANUARY 3, 2022

2022 is here and #MediaMonday is back! Today's feature comes to us from Jay Hancock, an award-winning photojournalist with Salt Lake City’s NBC affiliate. Learn more about Jay!

Media 86

Media 86

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. That goal, though, may be a good one for the world’s fastest growing social media platform in order to better protect the lives of young users who are oblivious to the dangerous game they’re playing.

Privacy 72

Privacy Social Media Trends Video 72

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

JANUARY 6, 2022

Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently establish relationships between marketing activities and revenue outcomes. The firm’s new Trends […].

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B2B Marketing Trends Data 164

Culpwrit

JANUARY 5, 2022

By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’ The post Game-changing CPG and Marketing Veteran,

Marketing 75

Marketing Brand Branding 75

HMA Public Relations

JANUARY 5, 2022

Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Trends 76

Trends Social Media Media 76

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, and while that may be true, the risk is always there. If you think you could never be the victim of a crisis, think again.

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Crisis Management Crisis Reputation Financial 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

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Advertising Advertising Brand Branding 164

Stern + Associates

JANUARY 6, 2022

In response to the world’s social justice awakening, many organizations are moving from talking about diversity, equity and inclusion to putting initiatives into action. Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace.

Leadership 62

Leadership Policies Engineering Technology 62

HMA Public Relations

JANUARY 4, 2022

PR agencies and corporate communications teams both encourage clients to keep in touch with stakeholders and advocates. Read more from Scott Hanson on his offer to connect with a legendary NFL team.

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How To Corporate Agency Communications 73