Business Wire

FEBRUARY 4, 2021

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates. While we take a deeper dive into each of the trends in our whitepaper (click here to view the discussion) here are the highlights from the discussion.

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Trends Publicity Blogging 444

Agility PR Solutions

FEBRUARY 4, 2021

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. They’re also aware that the best way to achieve this is by identifying and tracking key performance indicators (KPIs). The trick is knowing which ones are important and meaningful.

Marketing 164

Marketing Publicity 164

Muck Rack

FEBRUARY 4, 2021

Your guide to managing a remote PR team

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

FEBRUARY 1, 2021

Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel.

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Business Wire

FEBRUARY 3, 2021

When companies are researching out the ways to increase the reach of their news, they often ask about the role newswires have in their process. In this series, we delve into the seven core reasons organizations use newswires like Business Wire to distribute their breaking news content. These include: Trust. Reach. Visibility. Innovation. Disclosure.

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Blogging Company Publicity 207

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But are they really? Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire?

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SEO Print Financial Product Launch 279

Cision

FEBRUARY 5, 2021

In a recent webinar, three top journalists discussed how public relations professionals can get their press releases seen and covered. Get the recap.

Publicity 279

Publicity Blogging 279

Ronn Torossian

FEBRUARY 3, 2021

Think about it! From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business models of social networks themselves, so that brands need to be adaptable and agile to connect […]. The post Social Media and the Evolution of Direct Marketing appeared first on.

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Social Media Marketing Media Brand 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Business Wire

FEBRUARY 1, 2021

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.

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Healthcare Blogging Company 195

Prowly

FEBRUARY 1, 2021

Every PR professional knows the importance of having the best contacts when it comes to securing coverage. Building the right media list is essential, and this is particularly true if you are looking to contact the best lifestyle journalists. Building your own media list of lifestyle reporters can be an incredibly time-consuming process and can […].

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Consumer Report Media Publicity 211

Cision

FEBRUARY 1, 2021

Need press release inspiration? Find out which press releases impressed our distribution experts the most in January and why.

Blogging 263

Blogging 263

Ronn Torossian

FEBRUARY 1, 2021

When American humorist and the author referenced the internet and wrote, ”….transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […].

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. This almost magical ingredient has given bragging rights to scores of companies over decades. . But promoting the underlying tech is not the same as hyping a finished product.

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Technology Comparison Case Study Privacy 177

Prowly

JANUARY 31, 2021

As time passes, it is becoming clear that purely traditional PR is a thing of the past. If you aren’t in the digital landscape, you might just get left behind. Very few businesses these days are purely brick and mortar (64% of small businesses alone have a web presence) and competition is fierce on the […]. The post Content Promotion: The New Digital Frontier for PR Professionals appeared first on Prowly Magazine.

Small Business 197

Small Business Web 197

Cision

FEBRUARY 3, 2021

Hur kommunicerar man ekonomiska frågor till icke-ekonomer på ett effektivt sätt och vilken roll spelar det kommunikativa i Investerarrelationer och finansiell kommunikation?

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ImPRessions - Crenshaw Communications

FEBRUARY 3, 2021

Our clients are trailblazers! Campaign US announced the honorees for the third annual Female Frontier awards, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. Congrats to Jessica Hogue, GM of measurement and analytics, Innovid, Stephanie Geno, SVP of marketing, Innovid, and Rathi Murthy, chief technology officer, Verizon Media!

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Analytics Leadership Measurement Technology 156

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

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Company Enterprise Measurement Data 150

Prowly

FEBRUARY 2, 2021

At some point, every PR professional has struggled to find interesting angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.

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Data-Driven PR Storytelling Data How To 180

Cision

FEBRUARY 4, 2021

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

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Analytics Data Tools Communications 195

Agility PR Solutions

FEBRUARY 2, 2021

Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used email for your PR campaigns you know […]. The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions.

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Pitching Tools Communications Analysis 180

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PRSay

FEBRUARY 4, 2021

After its U.S. debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. operations to U.S. companies.

Brand 176

Brand Branding Film Viral 176

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms.

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Digital PR Industry Strategy Film 170

Prowly

JANUARY 30, 2021

The internet is filled with tons of content on SEO tips and tricks. But, only a few experts actually know how to create an SEO-friendly website right from the start and get a steady flow of traffic. As a PR agency, it is especially important for you to have a solid SEO strategy and online […]. The post How to Create an SEO-Friendly Website for Your PR Agency appeared first on Prowly Magazine.

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SEO Agency How To Strategy 151

Agility PR Solutions

FEBRUARY 4, 2021

Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous because they are out of the control of the agency and client. And there […]. The post How to stage a press conference without holding one—with great media results appeared first on Agility PR Solutions.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Stephen Waddington

FEBRUARY 1, 2021

Our emotional response to safety, food, sex and self-actualisation will always trump rational thinking. Don’t be a dick. The Chimp Paradox by Consultant Psychiatrist Steve Peters describes the conflict between our chimp brain and our rational brain. The chimp brain steps forward with an emotional response in any situation where safety, food, sex and self-actualisation are concerned.

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Analysis System 147

Cision

FEBRUARY 4, 2021

Hey, journalists and bloggers! Make some room on your February calendars for these upcoming events.

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Training Blogging Media 156

Awario

FEBRUARY 4, 2021

The internet is one of the best marketing tools in the world today. By using the internet properly, your enterprise will reach millions of people in the blink of an eye. This means that it can accelerate the growth of your enterprise or destroy it completely. In this article, we are going to discuss why online management is important, how you can do it and how to take the right approach to ensure that your brand is well represented in every area.

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Social Media Enterprise Reputation Brand 122