Brand24

JULY 6, 2020

Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.

Social Media 186

Social Media Media Marketing How To 186

Axia PR

JULY 8, 2020

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. Plagiarism is the theft of original work with no attribution or permission given by the original author.

Ethics 116

Ethics Publicity 116

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.

Sports 332

Sports Radio Retail Advertising 332

Business Wire

JULY 7, 2020

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no.

SEO 292

SEO Blogging Engineering Strategy 292

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 8, 2020

Our best advice for building better content across the board.

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ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Yet crafting a winning entry for a professional award can be daunting.

How To 254

How To Case Study Employee Industry 254

The Resolution Blog

JULY 9, 2020

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […].

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Measurement Communications Industry Publicity 201

Cision

JULY 9, 2020

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more.

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Ronn Torossian

JULY 6, 2020

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both. In the fast pace of social media, brands sometimes must deal with such challenges. […]. The post Mis- or Dis-Information?

Social Media 195

Social Media Brand Branding Media 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

JULY 9, 2020

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter.

Sports 156

Sports Advertising Advertising Travel 156

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely.

Employee 187

Employee Skype Meeting Nonprofit 187

Prowly

JULY 7, 2020

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]. The post Traditional vs Digital PR: An Unwanted Romance?

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Digital PR SEO Trends Industry 166

Stuart Bruce

JULY 8, 2020

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0 for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Measurement 168

Measurement Communications Publicity 168

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Communications Conversations

JULY 9, 2020

In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. Unilever, Coca-Cola, Patagonia and Ben & Jerrys are just a few of the companies on the list. Some of these companies are boycotting for July. And, some, like Unilever, are boycotting for the second half of the year, which is quite a substantial move.

Strategy 160

Strategy Reddit Pinterest YouTube 160

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Other crises endure longer — and, even once resolved, entail phases that can last for months or years.

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Crisis Crisis Management Employee Retail 175

Agility PR Solutions

JULY 5, 2020

The COVID crisis has already decimated most industries and obliterated traditional strategy, and with numbers again heading in the wrong direction, chief executives are trying to stay positive but many are preparing for the worst. New research from global leadership community YPO offers new insights into the impact the global pandemic has had on businesses, […].

Crisis 160

Crisis Leadership Community Strategy 160

Cision

JULY 9, 2020

How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists.

How To 156

How To Blogging Media 156

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR for Anyone

JULY 9, 2020

Do you have a ton of content already online and/or in your brain? Ever wonder what to do with it all? You might want to consider starting your own show. You can create a podcast, either audio, video, or many people are doing both. Record your show on video and export the audio and upload that to a podcast platform. Podcasts are super hot right now. You can repurpose your content by taking what you’ve written and turning on your camera and start a video podcast or YouTube program or do a recordin

YouTube 130

YouTube Video Engineering Pitching 130

The Stalwart Blog

JULY 6, 2020

Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation. You can still promote your success. Just do it in terms of the value you bringing to employees and customers.

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Crisis Employee Company Publicity 148

Agility PR Solutions

JULY 6, 2020

Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. We’ve watched as a massive technological integration has taken place seemingly overnight—a feat futurists once predicted would materialize over multiple years.

Brand 156

Brand Branding Technology Analysis 156

PRSay

JULY 9, 2020

On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

Community 143

Community Communications Transportation Employee 143

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JULY 7, 2020

Marketing Week announces new roles for Russell Parsons and Sarah Vizard; Michaela Jefferson is now News Editor at Mediatel; Campbell MacDiarmid to report for The Telegraph from Beirut.

Marketing 120

Marketing Media Report Blogging 120

Steve Barrett on PR

JULY 6, 2020

Damon Jones is No. 1 as 21 communicators make their first appearance.

Communications 217

Communications Blogging 217

Agility PR Solutions

JULY 6, 2020

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

Retail 153

Retail Crisis Brand Branding 153

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories.

Consumer 131

Consumer Product Launch Agency Sports 131

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

JULY 9, 2020

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter.

Radio 120

Radio Energy Financial Media 120

Axia PR

JULY 10, 2020

During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake.

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Course Marketing Company Crisis Communications 138

Agility PR Solutions

JULY 7, 2020

Remote work is a big part of the “new normal,” at least for now, but productivity is becoming an issue for employees working from home, according to new research from business news and how-to website The Manifest, which finds that only 3 in 10 employees say they’re more productive working remotely than in an office […]. The post Is WFH productivity becoming an issue?

Employee 148

Employee How To Trends Publicity 148