Cision
NOVEMBER 7, 2017
The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget.
Deirdre Breakenridge
NOVEMBER 6, 2017
A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general. Along the way, I’ve learned more about myself, fashion, and PR. Today, I’m sharing those lessons with you.
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Ronn Torossian
NOVEMBER 6, 2017
At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change. The streaming media juggernaut recently announced plans to cancel any further seasons of the hit program after the accusations of sexual misconduct against series star Kevin Spacey went public. It’s a difficult decision for Netflix.
Onclusive
NOVEMBER 8, 2017
Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ and other bestsellers, highlighted the catalysts for these radical changes and provided a roadmap for the future of th
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
NOVEMBER 6, 2017
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Today, the primary thing that’s changed (besides the name) is that fake news now permeates the online world. Social media and search engines are riddled with conspiracy theories and misinformation presented as news.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
NOVEMBER 6, 2017
There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year, it’s the saucy McRib. Whats in a McRib? For many years, the running joke was that people didn’t know what was in it. They just thought it was delicious.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider audience. Maximize media placements with a few simple steps.
Cision
NOVEMBER 8, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution.
Prowly
NOVEMBER 8, 2017
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Flack's Revenge
NOVEMBER 8, 2017
I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems to come up with the perfect words to neutralize opponents. They reduce people to cartoon labels, making them seem weak, ineffectual, liddle (as in Corker), or crooked (as in Hillary).
PR News
NOVEMBER 8, 2017
With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued.
Cision
NOVEMBER 9, 2017
In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. She shares the strategic advantages of having coast-to-coast PR teams, the benefits of having a journalism background in the PR field and advice for those just starting their careers.
Prowly
NOVEMBER 7, 2017
Wszyscy mówią o wejściu w życie nowego prawa, które może dokonać rewolucji ochrony danych osobowych w całej Unii Europejskiej. Czy branże takie jak PR czy marketing mają się czego obawiać? The post Rozporządzenie GDPR/RODO – o co chodzi? appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ishmael's Corner
NOVEMBER 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think?
PRSay
NOVEMBER 9, 2017
When my company underwent a reorganization, leaders urged me to get my professional certification as quickly as possible. I submitted an application for the APR (Accredited in Public Relations), and my journey began. Earning the APR a year later was a highlight of 20 years in public relations and communications. Here are a few things that helped: Even though I was intimidated, I committed to the process.
Stuart Bruce
NOVEMBER 10, 2017
Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing.
Presspage
NOVEMBER 6, 2017
Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Conversion: no idea.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
NOVEMBER 9, 2017
By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing. Among many brands, J.Crew realized early on that forming a long-term partnership with Julia would result in not only sales but authentic content.
Shift Communications
NOVEMBER 8, 2017
Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.
Communications Conversations
NOVEMBER 9, 2017
An interesting post titled “No, Organic Content Isn’t Dead. It Just Has a New Purpose” on LinkedIn got me thinking recently. We’ve heard so much recently about organic social being completely dead, with huge drops in organic engagement. We’re constantly told that social media is now a pay-for-play environment. And, if you don’t want to play, you my as well not play at all.
Presspage
NOVEMBER 7, 2017
Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Stephen Waddington
NOVEMBER 10, 2017
Chatbots are hot but where and how are they being deployed? Facebook launched a chatbot platform for its Messenger application last year. More than 1.3 billion people use Messenger so inevitably the market got hot. Chatbots are software applications that interact with people in natural language. They’re a new channel for discourse between an organisation and its publics. 100,000 bots have been created on Messenger in the past 12 months.
Prakkypedia
NOVEMBER 5, 2017
I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business upda
Barokas
NOVEMBER 8, 2017
At Barokas PR, one of the key services we offer our clients is speaking and event support. Recently, one of our cannabis clients—CanPay, the first legitimate debit payment solution for the cannabis industry—sent its CEO Dustin Eide out to speak on a panel at the New West Summit in Oakland, California. Chosen because of his industry expertise in cannabis banking, Dustin joined a collection of the most influential people in the legal cannabis marketplace.
Axia PR
NOVEMBER 8, 2017
Advice for students planning a public relations career. The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Presspage
NOVEMBER 10, 2017
Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded.
Sword and the Script
NOVEMBER 4, 2017
Are the robots coming for our jobs? Will social media site siphon away the last remaining organic clicks? Is there a silver bullet to be found it multi-channel attribution? In lieu of the typical Unscripted Marketing links roundup post I often publish on the occasional Saturday, today I’d like to invite you to make a prediction. You are cordially invited to contribute a prediction to be published on this blog for 2018!
Barokas
NOVEMBER 6, 2017
If you had told me a few years ago that I’d end up working for cannabis clients, I probably would have looked at you like you had sprouted a second head. I never would have guessed there’d be a place for PR in an industry where the product is still considered taboo to many and the name of the game is to keep things discreet. But things have changed over the past few years as states slowly start to legalize marijuana for both medical and recreational purposes.
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