Business Wire

DECEMBER 15, 2021

What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities. As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans.

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Agency Blogging Travel Media 369

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Media relations, an essential communications and PR cornerstone, is powered by a robust media database.

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Tools Report Comparison Media 370

The Resolution Blog

DECEMBER 14, 2021

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […].

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Report Marketing Blogging 296

Ronn Torossian

DECEMBER 23, 2021

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product. Recalls can damage a company’s reputation and lead to a decline in sales. […]. The post Product Recalls appeared first on.

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Reputation Company Crisis Agency 369

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022.

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Business Wire

DECEMBER 22, 2021

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

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Publicity Blogging Trends Agency 427

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack.

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How To Software Media Analytics 397

Prowly

DECEMBER 29, 2021

Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions. Here’s what is media monitoring, why […]. The post Media Monitoring for PR Professionals: Importance, Advantages & More appeared first on Prowly Magazine.

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Media Brand Branding Reputation 211

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

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Advertising Advertising Trends Technology 195

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Communications

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation.

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Media Training Training Media Interviews 334

Deirdre Breakenridge

DECEMBER 13, 2021

An organization does not have a conscience. However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer.

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Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022?

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Media Relations Trends Media Blogging 378

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

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Media Comparison Software Enterprise 370

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

DECEMBER 7, 2021

It’s that time of year when the countdown to a New Year has everyone in the mood for summing up the last twelve months and making predictions about the next twelve. We can’t resist the temptation to join the prediction game about our favorite topic, public relations, so allow us to share some thoughts on […]. The post 6 PR Trends That Are Ready To Be a Big Deal in 2022 appeared first on Prowly Magazine.

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Trends Publicity Industry 211

Ronn Torossian

DECEMBER 29, 2021

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth. These days, people have a growing sense of agency over how they’re able to make purchases, re-enter the workplace, and relate to other people. […].

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Consumer Technology Agency Company 195

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler content created solely for ‘likes’.

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Social Media B2B Media Video 323

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community.

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Marketing Content Marketing Social Media Employee 214

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Business Wire

DECEMBER 7, 2021

When you send out a press release, you are not just launching another piece of copy. You are distributing a content piece that reflects your entire publicity program. Accuracy matters when you’re speaking to the world.

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Blogging Publicity 339

Onclusive

DECEMBER 6, 2021

Interested in what your peers and executives think when it comes to the key PR questions? Read on! Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. As we look back at 2021, here is a summary of the insights we collected this year, based on the polls we conducted during our webinars.

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Industry Report Survey Agency 369

Prowly

DECEMBER 10, 2021

Besides your team, monthly PR retainer fees are essential building blocks for your PR agency’s foundation and growth. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability. There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […].

Agency 211

Agency How To Industry 211

Ronn Torossian

DECEMBER 27, 2021

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics. With the help of this effective marketing strategy, Spotify has managed to leverage its large user base to create social […]. The post Free Advertising Efforts Through Features appeared first on.

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Advertising Advertising Data Strategy 195

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms.

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Internal International How To Media 323

PRSay

DECEMBER 28, 2021

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. If you look under the hood of the best email marketing campaigns, a strategic, data-driven approach quickly emerges as the linchpin to its success.

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Marketing Apparel Data Software 208

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S. We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of t

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Groups Blogging Local Publicity 331

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals w

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Industry Crisis Management Measurement Data 221

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Leadership

Prowly

DECEMBER 13, 2021

Let me begin with a bit of honesty. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. We can all agree it wasn’t an optimal time to do so. Launching my own agency would’ve been crazy, and I guess that tells you almost […]. The post ??Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine.

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Agency Company Publicity How To 197

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. With the trending topics on Twitter– which is a great place for the public to discuss trending topics in news, entertainment, […]. The post Top Social Media Moments from Brands appeared first on.

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Social Media Brand Branding Media 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central.

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Agency Measurement Meeting Reputation 310