Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye? Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%

Survey 436

Survey Infographics Media Pitching 436

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. Here’s how to get started. Step One Like a GPS, goal […].

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Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

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Report How To Pitching Banking 361

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

APRIL 6, 2021

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian […].

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Business Wire

APRIL 13, 2021

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Technology 363

Technology Blogging Data Analytics 363

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Makes sense, right? Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college.

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Social Media Report Pinterest Reddit 218

Onclusive

APRIL 26, 2021

For 25 years, Monster has worked to transform the recruiting industry. Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire medi

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ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help fill the sales funnel.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

APRIL 26, 2021

When you’re in the business of communicating, what you say matters. A lot. And the language you use can say much more about who you are and what you care about than the actual message itself. Words and phrases have nuances; they have histories. And they can suggest a subtext that you may not intend. Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I)

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Education Employee Training Community 217

Cision

APRIL 15, 2021

Lessons from Cision's 2021 State of the Media report.

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Media Report Blogging 318

Business Wire

APRIL 14, 2021

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 363

Survey Blogging Media Video 363

Flack's Revenge

APRIL 27, 2021

Working in PR seems the reverse of the old quote: “I refuse to join any club that would have me as a member.” Groucho Marx. The club, or field of PR, can disdain those who want to join; particularly people so entrenched that they lack little “real world” experience. For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a situation takes time and can often be delivered too late. However, with structure, you can put together an effective crisis communications plan.

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Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

APRIL 1, 2021

People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity. As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite.

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Leadership Conference Sports Meeting 321

Prowly

APRIL 9, 2021

Public relations is all about influencing attitudes and behaviors. To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. Luckily, there are several common steps to all PR plans listed by PR experts. By following them, you can create a PR strategy […]. The post PR Planning: How to Create a PR Strategy (w/ Template) appeared first on Prowly Magazine.

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PRSay

APRIL 28, 2021

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. This month is a reminder to me about one of the best career decisions I ever made — one that almost didn’t happen. As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professi

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Hotels Study Crisis Crisis Communications 199

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Business Wire

APRIL 19, 2021

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you. There is NO memo!

Survey 252

Survey Blogging Communications Publicity 252

Agility PR Solutions

APRIL 19, 2021

We survived last year, and for that I congratulate you, because it wasn’t easy. We know how much of a struggle it was for everyone, especially if your business depends on engaging with and connecting with consumers. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […]. The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions.

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Social Media Marketing Media Consumer 195

Cision

APRIL 29, 2021

Francesco Guerrera appointed Editor-in-Chief of GlobalData Plc; Team changes at Travel Weekly’s?luxury travel trade title,?Aspire; Emily Phillips appointed Acting Assistant Editor at?ES Magazine.

Travel 156

Travel Media Blogging 156

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are changing, and shifting public opinion is one reason why.

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Prowly

APRIL 23, 2021

Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […]. The post How to Use PR to Make Your Next Product Launch a Success appeared first on Prowly Magazine.

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PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so! There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts.

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Media Newspapers Google Energy 197

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind. Sadly, not even that naturally socially distanced job was immune to the spread of the deadly virus.

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Survey Industry Journalism Blogging 197

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Cision

APRIL 27, 2021

Steffan Rhys appointed Editor at WalesOnline; Rhiannon Evans promoted to new role of Senior Editor at GRAZIA; Valentina Pop made Editor of Europe Express newsletter at the FT.

Media 156

Media Blogging 156

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes.

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Agility PR Solutions

APRIL 8, 2021

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors. PR measurement serves to improve your media coverage and […]. The post 7 leading metrics to measure the success of your PR campaign appeared first on Agility PR Solutions.

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