Ronn Torossian
DECEMBER 24, 2020
Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public. That’s what’s made influencer marketing an especially popular […].
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election.
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The Resolution Blog
DECEMBER 16, 2020
CoverageBook Benchmarks from CoverageBook.com Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a DA score of 88? Should I be happy with that? We hope this data will help. Of course, it’s never going to tell you whether the coverage […]. The post Benchmark your online coverage metrics. appeared first on PR Resolution — by CoverageBook.
Onclusive
DECEMBER 23, 2020
How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries. In a recent webinar , Onclusive CEO, Dan Beltramo, and Fleishman Hillard SVP Kena Hudson discussed data from 15,000 industry-specific releases, and share how
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
DECEMBER 15, 2020
No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?”. For most people that question is easy to answer. But for those of us in public relations, or worse yet digital marketing, when someone unfamiliar with the industry asks, it's a commonly asked question that bedevils even the mightiest of PR pros.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 14, 2020
The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Now, everyone is expecting marketing to find other ways to connect and convert leads and prospects. Before the pandemic, although most marketing campaigns centered […].
ImPRessions - Crenshaw Communications
DECEMBER 29, 2020
In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Broadcast segments typically have a large and high-quality reach in real time, and they live online and are searchable thereafter.
The Resolution Blog
DECEMBER 2, 2020
More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. “Recently, many of our PR briefs have an element of SEO. We […]. The post “I was looking to save time in reporting and found a way to report on SEO from our PR coverage” appeared first on PR Resolution — by CoverageBook.
Onclusive
DECEMBER 16, 2020
In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So, what does next year look like from this vantage point? Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
DECEMBER 17, 2020
Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications. One of the things we discussed was that many people consider multicultural communications to be solely about race when, in fact, multiculturalism means many cultures.
Cision
DECEMBER 1, 2020
I denna artikel skriver MCL:s jurist Olof Jönsson om viktiga principer att beakta avseende motpartnamn vid offentliggörande av insiderinformation enligt EU:s marknadsmissbruksförordning (MAR).
Ronn Torossian
DECEMBER 28, 2020
The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. This psychologist conducted a series of experiments to figure out how influence really worked and came up with three different factors: strength, immediacy, and numbers. By strength, the theory […].
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
Dear Santa, What a crazy year it has been! We started strong but were hit with a big curveball. We adjusted, thinking all would be back to normal within weeks. How wrong we were! . This holiday season will look a little different from years past, but we’re hopeful for new beginnings in 2021! On behalf of PR people everywhere (or at least my peers and me), here is our wish list: .
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Flack's Revenge
DECEMBER 7, 2020
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slathe
Onclusive
DECEMBER 30, 2020
In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner.
Business Wire
DECEMBER 3, 2020
It’s that time of year: the winter holiday news season is here. Historically, here at Business Wire, as fall becomes winter, we see an increase in companies issuing news about new products, gift ideas and end-of-the-year data. As companies and organizations look to set themselves apart in what is sure to be a very different sort of holiday period this year, one timely angle is the effect the pandemic and other breaking news has had on businesses.
Agility PR Solutions
DECEMBER 20, 2020
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
DECEMBER 31, 2020
Nowhere are conversions more critical than in two arenas – football and marketing. In pro football, careers can be made or broken by the ability to convert. In fact, for the season through this October, the NFL had seen more two-point conversion attempts ever in its 100-year history. The same can be said of marketing […]. The post Greater Success with Conversions appeared first on.
ImPRessions - Crenshaw Communications
DECEMBER 8, 2020
In major tech news, Salesforce recently purchased Slack for $27.7 billion. Why does the sale make sense? As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. According to a recent TechCrunch article , the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together all the pieces of their platform.
Prowly
DECEMBER 30, 2020
As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. What does this mean for PR professionals like yourself? For one, companies need a robust communication strategy that acknowledges these changing trends. This will help them earn the trust and […].
Onclusive
DECEMBER 10, 2020
There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number that provides the most insight is ROI (Return on Investment). It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Business Wire
DECEMBER 7, 2020
Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.
Garrett Public Relations
DECEMBER 3, 2020
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Ronn Torossian
DECEMBER 29, 2020
What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].
ImPRessions - Crenshaw Communications
DECEMBER 17, 2020
As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Staying in contact with relevant contacts is one of the most important aspects of PR. But to maintain these valuable relationships, it’s vital to remember your role and not overstep boundaries. Here are several questions a PR professional should never ask a reporter. .
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Prowly
DECEMBER 28, 2020
Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise. Below, we will look at what thought leadership content is, […]. The post How to Create Compelling Thought Leadership Content for PR?
Stephen Waddington
DECEMBER 17, 2020
A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. All of these issues and more are being debated and taught among scholars and students in universities around the world.
The Resolution Blog
DECEMBER 15, 2020
Based on our sample size of 1.7 million items of coverage added by users of CoverageBook. See CoverageBook Benchmarks. When you get coverage on a site with a Doman Authority (DA) of 70. You’re within the top 10%. Getting coverage on sites with a DA between 30-39 is most common. Also see:Benchmark your online coverage […]. The post How hard is it to get coverage on high DA outlets?
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