ImPRessions - Crenshaw Communications

APRIL 4, 2023

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310

Retail Technology Mobile Consumer 310

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

APRIL 4, 2023

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.

Publicity 197

Publicity Software Fashion YouTube 197

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on investment. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

APRIL 4, 2023

THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year.

Publicity 124

Publicity Study Report Blogging 124

5W PR

APRIL 4, 2023

In today’s competitive market, it’s more important than ever for food and beverage brands to make their products stand out on grocery shelves. With so many options available to consumers, it’s crucial for brands to differentiate themselves from their competitors and grab the attention of potential customers. There are a few different strategies that companies can use to make their products stand out on grocery shelves.

Creativity 88

Creativity Social Media Examples Brand 88

Agility PR Solutions

APRIL 4, 2023

As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not set the organization up to continue to adapt to changing circumstances. Accomplishing a more holistic […] The post Is transformation success all about adopting new tech?

Technology 94

Technology Company Trends Publicity 94

Axia PR

APRIL 4, 2023

In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. Dave shares his no tricks, just content. They also discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Tune in to learn more!

Technology 87

Technology Web SEO Marketing 87

Presspage

APRIL 4, 2023

Euronext Corporate Services empowers listed companies with cutting-edge solutions and tailor-made advisory services to address their most critical needs in capital markets. As a Preferred Partner, Presspage together with Euronext Corporate Services, will provide a comprehensive suite of media and investor targeting, distribution, news syndication, web hosting, webcasting, market visualisation and investor engagement solutions to clients.

Corporate 78

Corporate Print Financial Web 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

OnePitch

APRIL 4, 2023

Russell Contreras is the senior race and justice reporter at Axios, where he covers the policies and agencies at the heart of the administration of justice and how it impacts people of color.

Policies 87

Policies Agency Report Media 87

HMA Public Relations

APRIL 4, 2023

New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.

Blogging 73

Blogging 73

Victorious PR

APRIL 4, 2023

As the world of cryptocurrency continues to expand, it can be challenging to stand out amongst the sea of competition. That’s where finding the best PR company comes in. Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments.

Agency 52

Agency Storytelling Financial Groups 52

Solo PR Pro

APRIL 4, 2023

For solo PR pros, business development is an important, ongoing process. Continually looking for ways to grow your business is the name of the game, especially during uncertain economic times. In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the opportunities we solos have for business development and how to make the most of them.

Google 52

Google LinkedIn Employee Measurement 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Doctor Spin

APRIL 4, 2023

How to create a PR strategy that actually works? In trying to create a PR strategy , it’s easy to get overwhelmed. In an attempt to cover all possible bases, you might risk adding too much—while missing to add the essential components. The good news: You just need to get the basics right. Here we go: Table of Contents What Is a PR Strategy and Why Do You Need One?

Strategy 52

Strategy How To Hotels Analysis 52