Mon.Apr 17, 2023

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What’s Next for SAAS?

Ronn Torossian

SaaS has become a crucial aspect of technology in the last decade. It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges. Specialized SaaS Solutions SaaS is trending towards specialized and niche software applications. […] The post What’s Next for SAAS?

Software 195
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How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

If there is one thing publishers and reporters crave, it’s an audience. Reporters want to tell stories that matter and find topics that will get people talking, and there’s no better way to do that than to focus on issues that already have people buzzing. The faster you can cultivate a range of voices and find those emerging conversations the more success you’ll have.

Reddit 147
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Communicative Leadership: A Model Fit for a Post-Pandemic Era

Institute for Public Relations

This blog is provided by the IPR Organizational Communication Research Center. If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical.

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Valuable ‘what not to do’ PR lessons from former President Trump’s media approach

Agility PR Solutions

On the night of April 11, during former President Trump’s interview with Tucker Carlson on Fox News, there were two important PR lessons voiced—both which should never be copied by PR pros. The first one was when the former president said that when he was indicted in New York, the court personnel were crying because of the […] The post Valuable ‘what not to do’ PR lessons from former President Trump’s media approach appeared first on Agility PR Solutions.

Media 94
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Energizing Executive Visibility Through Short-Form Content

Stern + Associates

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Why? Believe it or not, the human attention span is estimated to be just around 8 seconds – only one second below that of a goldfish. Short-form video has become the most popular medium for businesses, and their executives, to showcase their expertise personalities and business offerings.

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How to Build Resilience in the Age of Collaboration Overload

Stern + Associates

What creates a sustainable, high performer today? With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. Madden Professor of Global Leadership at Babson College, has uncovered how high performers operate efficiently, ultimately reclaiming 18-24% of their time back while minimizing, and even eliminating, burnout that many others experience.

How To 80
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7 content marketing myths to leave behind—and what to do instead

Agility PR Solutions

The content marketing landscape is filled with myths and untruths that a lot of marketers, unfortunately, still believe in. When they accept them as gospel and try to put them to work, they quickly discover the results they were hoping for are nowhere in sight. Let’s take a look at seven of the most common […] The post 7 content marketing myths to leave behind—and what to do instead appeared first on Agility PR Solutions.

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#MediaMonday – MacKenzie Brower

HMA Public Relations

Today’s #MediaMonday comes to us from MacKenzie Brower, a reporter for Independent Newsmedia with a focus on the Northeast Valley and Paradise Valley. Meet MacKenzie in this feature!

Meeting 81
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AI-powered hyper-personalized recommendations now key to building brand trust and loyalty

Agility PR Solutions

Personalization has been a top-priority consumer demand for a while now, but new research from real-time AI firm DataStax indicates that it’s time for brands to take it up a notch. The company’s new survey underscores the need for even more relevant recommendations, the kind that are now delivered through machine learning and artificial intelligence […] The post AI-powered hyper-personalized recommendations now key to building brand trust and loyalty appeared first on Agility PR Solutions.

Brand 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity. What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology

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What Employees Want in 2023

Institute for Public Relations

Morning Consult examined how adult employees in the United States feel about their work. The researchers analyzed how factors such as COVID-19, inflation, and remote work affect where people want to work, how satisfied they are with their jobs, and the reasons why they do or do not prefer to work in certain environments.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Here goes: Table of Contents "Do Things That Don't Scale" Going "The Extra Mile" is Good PR, Too The Art of Creating "Zombie Loyalists” A Contrarian Approach: &

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What does it mean to run a values-aligned company? 

Landis PR

By Sean Dowdall LANDIS has served more than 200 clients for the past 33 years. Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. Doing values-aligned work is what we believe in as an agency. To LANDIS, “values-aligned” means we seek to produce work and represent clients that help make our communities a better place for all – now and in the future.

Company 52