Agility PR Solutions

APRIL 12, 2023

They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions.

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Social Media Data Media Measurement 94

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.

Reputation 88

Reputation Financial Training Enterprise 88

Agility PR Solutions

APRIL 12, 2023

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative tech strategy firm PA Consulting highlights these tensions around AI. The first of PA’s […] The post Most consumers fear and distrust AI—and brands must prove their trustworthiness appeared first on Agility PR Solutions.

Consumer 86

Consumer Brand Branding Tools 86

NewsWhip

APRIL 12, 2023

It’s hard to log onto social media platforms these days and not see “#ad” in the caption of one of your favorite celebrities’ posts. These posts are especially prevalent on Instagram — and chances are, whether you like it or not, they’re on your feed at least some of the time. Nowadays, Instagram is so much more than the photo sharing app as which it started life.

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Instagram Fashion Automotive Banking 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.

Reputation 78

Reputation Financial Training Enterprise 78

Buchanan PR

APRIL 12, 2023

Sustainability. ESG. Greenwashing. We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.

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Publicity Meeting Policies Employee 79

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

HMA Public Relations

APRIL 12, 2023

By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.

Social Media 68

Social Media Media How To 68

Axia PR

APRIL 12, 2023

DAVOS, Switzerland – The World Communications Forum Association named Axia Public Relations CEO Jason Mudd as the best PR Leader in North America. The WCFA recognized the most outstanding communications experts in the world in six categories – the world’s key geographic market regions: Africa, Asia-Pacific, Europe, the Middle East, North America and South America.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Stern + Associates

APRIL 12, 2023

In this episode of Minds Worth Meeting, host Whitney Jennings speaks with Columbia Business School Professor Sheena Iyengar , a global authority on decision-making and choice. On the show, we talk about Sheena’s best-selling book, “ The Art of Choosing ,” as well as her just-released new book “ Think Bigger: How to Innovate. “ Sheena discusses the six-step method she created for teaching people how to take advantage of lessons learned from neurological and cognitive

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Meeting Groups Consumer Strategy 62

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy. A global provider of life-enhancing, world-class renal care to patients with chronic kidney disease, Diaverum operates around 440 clinics across four continents, including 24 clinics in the UK alone.

Healthcare 62

Healthcare Exercises Media Training Software 62

Newsfile

APRIL 12, 2023

By Melissa Strle The 30th anniversary special event to commemorate International World Press Freedom Day is being held at the UN headquarters on May 2nd in New York City. Importantly, this event pays tribute to journalists who have lost their lives while working in their profession. The United Nations Educational, Scientific and Cultural Organization (UNESCO) is organizing this special anniversary event with a full day of activities.

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Ethics Government Report Local 52

Medianet Australia

APRIL 12, 2023

Martin Lane is the co-founder and chief growth officer of Cannabiz , a website dedicated to the news and growth of Australia’s legal cannabis industry. Martin also co-founded Mumbrella and previously worked as CEO.

Interviews 52

Interviews Industry Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

APRIL 12, 2023

Are you looking for ways to connect with new clients and customers? One important approach to consider is experiential marketing. By giving people ways to actively engage with your brand, you tap into the emotional response that can build trust and loyal. Read More The post Event Press Release Example for Small Businesses appeared first on eReleases.

Small Business 52

Small Business Examples Brand Branding 52

Ethical Voices

APRIL 12, 2023

It was a grab bag of public relations ethics issues this week. From what companies need to do about anti-ESG, to the duty of care and a flawed perception of public relations there is something for everyone. Resisting the Anti-ESG Movement – As usual, a very thoughtful and insightful article from HBR about the challenge facing businesses in light of the anti-ESG movement.

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