Flack's Revenge

JULY 11, 2018

As ad whiz David Ogilvy said in his book On Advertising (related in this Fast Company story ): “You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck.

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Insurance Insurance Advertising Advertising 204

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. What a Duck Can Do For “Social” Media Relations. This week, we feature seven such case studies from both sides of the pond.

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Case Study Study Communications Banking 40

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work. .” ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work.

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Digg Social Media Banking Sports 60

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. There are Better Ways to Measure Public Relations. Public Relations' Or launching content and conversations tied to a specific hashtag. These are all great places to begin.

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Measurement Customer Service Analytics Leadership 219

Karen Freberg

MAY 25, 2018

Both classes were engaged and asked some very insightful questions related to social media. I was impressed with the questions related to the strategic nature of social media, but the thing that came up the most from the students was all about personal branding. Hope you all are having a great day!

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Meeting Social Media Journalism Community 44

Buzzstream

APRIL 25, 2024

For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. In either case, having your ducks in a row is crucial when someone mentions your brand or site. Smaller brands might only get 2-3 unlinked mentions per year.

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Brand Branding How To SEO 62

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. These tend to come more in the form of ‘best buys’ or ‘top picks’ but are a really great way to get your product featured by the media.

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Brand Branding Pitching Course 48

Waxing UnLyrical

JANUARY 31, 2013

It was through my love of music that I discovered my passion for branding, public relations, and social media. It’s easy to rent a mediocre instrument from the community music store down the street, and sound like a strangled duck. Did you come to your career in a tangential fashion?

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System Fashion Travel Community 93

Waxing UnLyrical

MARCH 9, 2011

Look at what AFLAC has done with that darn duck…. With more than 14 years of public relations experience, Narciso Tovar is president and founder of Big Noise Communications , that runs on Method + Moxie. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.

Communications 77

Communications Insurance Insurance Energy 77

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. I’ve also listed work-related information and some other interests through more hashtags. your clients’ industries) and including a personal touch.

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Twitter Pitching How To Media 60

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. I equate my management style to the duck analogy. The best leaders are like ducks, calm and confident at the surface, paddling like hell underneath.

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Leadership Employee Industry Internal 60

Waxing UnLyrical

MARCH 28, 2017

The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. And all #measurePR focused on activities. Angela Sinickas (@sinickasa) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. How have your “fire drills&# helped your clients?

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Crisis Twitter Facebook Measurement 71

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. And meanwhile some kids in a Silicon Valley or Nairobi basement might be creating yet another social network to keep up with. The world is changing fast, and so is our profession.

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How To Software System Employee 60