ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit. Dates: April 8-10, 2019. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. It’s important to have a clear definition of success at the outset. Aiming too high to start. No measure of success. Ignore SEO at your peril.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships.

Construction 40

Construction Internal International SEO 40

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Polaris

DECEMBER 15, 2014

10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.” As I write this post on Dec.

Blogging 156

Blogging B2C Social Media Storytelling 156

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

SEPTEMBER 19, 2022

These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: Social PR. “PR Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. Seeing how this trend develops will definitely be interesting! Video content is on the rise. With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

Communications 97

Communications Marketing Pitching Technology 97

Stephen Waddington

MAY 3, 2022

The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner. The study determined that the role of the public relations function is to provide an effective two-way channel of communication between a corporation and its stakeholders, notably management and the public.

Publicity 112

Publicity Construction Corporate Study 112

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Those experiences as a teacher definitely influenced my ability to be a thoughtful communications professional.”. Today, she has owned and operated Sherry V.

Meeting 86

Meeting Education Journalism Resources 86

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. Deirdre: I’m really glad you asked me that.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

DECEMBER 28, 2015

Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client. How To Win It.

How To 120

How To Agency Creativity Pitching 120

PR Matters

APRIL 21, 2016

This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. Rethink writing: Michelle Messenger Garrett. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

JUNE 20, 2019

Meanwhile, the friendship between PR (the bride) and content marketing (her maid of honour) blooms as PR has moved further and further away from being purely media relations focused, and instead become a more holistic communication approach, reaching audiences through many channels. Do you, PR, take ABM, to have and to hold?

Banking 48

Banking Course Storytelling B2B 48

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Bryan: Yeah, I mean, definitely. Follow Bryan on Twitter: @bryanpedersen. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Rock the Status Quo

SEPTEMBER 16, 2015

The trends remained, but the headline became a bit more generic and some of the more definitive statements were removed. The client was in an industry with rigorous compliance requirements, so I wasn’t surprised when the press release came back to me with some fairly major changes. They wanted a softer, more conservative approach.

Pitching 100

Pitching Local Trends Interviews 100

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Also see PR and Storytelling; Off Script No. Chawla | Adfactors Public Relations | India. There is an abundance of content and there will definitely be more in the new year.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

JULY 29, 2021

And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. And that’s what I was kind of alluding to before was we can say, hey, you need to dial up media relations with these specific outlets or reporters. Paul: Right. Brian: Yeah, absolutely.

Brand 78

Brand Branding Marketing Data 78