Definition Media Relations Public Affairs Storytelling 
Solo PR Pro
OCTOBER 18, 2022
A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.
Sword and the Script
MAY 26, 2020
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.
PR Matters
APRIL 21, 2016
This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.
Landis PR
JULY 31, 2023
Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.
PR Matters
APRIL 21, 2016
This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.
PR Conversations
MAY 9, 2017
When I worked in media relations, it was all I wanted to do. At the core, earning my APR changed how I practised public relations and it definitely made me more disciplined. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.
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