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How To Define a Crisis For Your Organization

Melissa Agnes

One of the very first steps in implementing a crisis-ready culture is to first define what a crisis is and means to your organization. But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry?

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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Take a look at Dorothy’s seven tips to crisis-proof your brand.

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The Importance of Crisis Planning for 2022

PRSay

After the last 20 months, most organizations believe they are prepared for anything. We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Listen to learn. Prepare and plan.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs as a female impersonator while off duty. The military as a whole faces a severe recruiting crisis. In May 2023, the U.S.

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Setting the right earned media objectives for your brand

Onclusive

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. It is also important to be clear about how you define your objectives and measure success. Recommendation: Set the objectives that are right for your organization. .

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

How do you define reputation management and why do you think it’s important for companies of all sizes? Casey : Simply put, we define brand and reputation differently. It’s critical that someone (or a team) is deputized to enhance, advance, and protect the overall reputation of the organization. Is it more than one person?

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Your PR team needs to be ready to address any crisis that starts on social media and escalates to other traditional media. By Cokey Falkow. Fake content.