Customer Service Information Storytelling Technology 
ImPRessions - Crenshaw Communications
OCTOBER 4, 2022
That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.” Get personal.
Waxing UnLyrical
MARCH 21, 2019
When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Storyteller. Technology in communication is crucial. Fair point.
5W PR
JUNE 7, 2021
Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. DSW has a centralized app. Non-promotional touch.
Flack's Revenge
DECEMBER 7, 2020
I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.
Cision
MAY 10, 2016
Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?
Cision
MARCH 28, 2016
To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Storytelling must come from real people, be relevant to the audience and leave the audience wanting to take some type of action, says Bernie.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer . My own predictions are listed at the very bottom.
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