The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

Trends 147

Trends Instagram Creativity Small Business 147

Contently - Strategy

MARCH 25, 2024

Visual trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

Creativity 150

Creativity Employee Survey Internal 150

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry.

Publicity 203

Publicity Marketing Advertising Advertising 203

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. First, I am not a trend expert.

Social Media 163

Social Media Trends Media Creativity 163

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. The AI element supports with content idea generation based on current trends and also evergreen topics to tap into.

Creativity 62

Creativity Social Media Facebook Instagram 62

Agility PR Solutions

JULY 7, 2021

New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […]. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.

Creativity 155

Creativity Strategy Marketing Crisis 155

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

JANUARY 24, 2024

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. This demonstrates genuine commitment beyond marketing messages and positively impacts families.

Trends 78

Trends Brand Branding Policies 78

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. Creative thinkers find more advanced ways to generate compelling material. One thing’s for sure: content marketing […]. One thing’s for sure: content marketing […]. There are new technologies and tools discovered every day.

Content Marketing 139

Content Marketing Trends Marketing Creativity 139

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Closer link between PR and Marketing. Everyone knows that PR and Marketing have always been considered cousins of one another. Clearly, the two worlds of PR and marketing are becoming more interconnected everyday. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Ronn Torossian

MAY 9, 2019

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing? appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 150

Marketing Creativity Consumer Trends 150

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. However, a new trend has emerged in the space in recent months, known as “deinfluencing.” ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it.

Trends 52

Trends Marketing Ethics Consumer 52

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 306

Marketing Advertising Advertising Industry 306

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

Agility PR Solutions

FEBRUARY 21, 2019

New research from digital skills training firm BrainStation aims to identify digital trends for companies and individuals, and better understand the day-to-day experience of professionals. The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions.

Creativity 65

Creativity Trends Industry Training 65

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164

Consumer Brand Branding Marketing 164

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

APRIL 3, 2024

Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high.

Social Media 62

Social Media Advertising Advertising Marketing 62

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation.

Leadership 78

Leadership Conference Marketing Community 78

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Look for the right influencer.

Hotels 88

Hotels Marketing Travel Creativity 88

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Creativity 85

Creativity Agency Report Strategy 85

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. They’re a goldmine of insights. One to watch?

Leadership 182

Leadership Creativity Trends Resources 182

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector.

Marketing 204

Marketing Advertising Advertising Industry 204