Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. inform audiences, promo film, personal connection, next company event. Drive Awareness. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

Cision

APRIL 12, 2016

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Wildfire

JULY 16, 2018

The numbers of broadcast content are quite similar to national print publications and many trade publications. Be creative. You might have the best story in the world but if the camera crew and reporters can’t get there to film it, then it’s a lot of wasted effort. Keep this in mind when pitching and developing a story.

Pitching 40

Pitching Radio Film Print 40

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! Is your agency bringing creative thinking to the table? Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. What is your idea of PR nirvana? No, not really.

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. Once in a while you might go just to see the train wreck, but most of the time you just skip the film. Remember, reporters and buyers both have seen a lot of press releases. Can’t do it?

Writing 45

Writing Report Education Company 45

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Autumn traditionally means the start of new TV shows, the release of Oscar-contending films and a slew of Broadway shows. The clock is ticking! Get into online and broadcast gift guides.

Film 180

Film Small Business Pitching Comparison 180

ImPRessions - Crenshaw Communications

MARCH 29, 2016

Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously. We start every client conversation by asking what’s new. Refocus on your audience. Know reporter hot-buttons.

Film 120

Film Print Storytelling Report 120

Mark My Words

DECEMBER 29, 2015

As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees. I’m sure there are 11 amazing things that you can list about this investigation, but number one would have to be the ambition of reaching the wider consumer base that print can no longer command.

Journalism 60

Journalism Wikipedia Film Interviews 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52